Synchrony is seeking a VP-level leader to drive cross-channel marketing integration and engagement. The role partners with Marketing, Product, Data, and channel owners to translate needs into requirements, champion capabilities, and accelerate the adoption of new tools and features such as personalization, AI-enabled tooling, SMS, and app enhancements.
The candidate will lead GTM initiatives for new services, own the annual cardholder sweepstakes strategy, and ensure campaigns are compliant, on
#J-18808-LjbffrVP, Marketing Tech Integration & Engagement in costa mesa at Unknown Company
This position is listed as full time and onsite.