Brand AmbassadorLocation: Miami, FLEmployment Type: Occasional / Event-BasedPay Rate: $30-$35 per hourMust be 21 to applyPosition SummaryMKTG/Dentsu is hiring Brand Ambassadors to represent premium spirits and beer brands at on-premise, off-premise, and experiential activations in the Miami market. Brand Ambassadors engage Legal Drinking Age (LDA) consumers through education, product storytelling, and responsible sampling (where legal), with the goal of increasing brand awareness, trial, and preference. This position is classified as Occasional Employment.
Being hired does not guarantee a minimum number of assignments.Schedule & HoursFlexible scheduleMost events occur Thursday–SundayTypical event times: 4:00 PM – 12:00 AMActivations are typically 2–3 hours20+ hours of weekly availability preferred, not guaranteedHoliday availability may be requiredCompensation & Benefits$30-$35 per hourPaid trainingMileage and drive-time reimbursement when qualifiedFlexible schedulingPosition OverviewBrand Ambassadors are the face of the brands they represent. They deliver safe, engaging, and informative brand experiences at the point of purchase and consumption. Brand Ambassadors are expected to demonstrate strong product knowledge, professional conduct, and an ability to connect authentically with consumers while adhering to company policies and the NA Diageo Marketing Code.
Brand Ambassadors must be comfortable working in a variety of environments, including bars, restaurants, nightclubs, liquor stores, grocery stores, and large-scale venues.Key ResponsibilitiesActively engage and educate LDA consumers on featured brandsClearly communicate brand attributes, product differences, and usage occasionsLead sampling experiences where legal and approvedComplete event setup and breakdownPre-merchandise accounts with approved Diageo point-of-sale (POS)Distribute brand premiums according to program guidelinesBuild positive working relationships with account and venue staffTroubleshoot and adapt to challenges during live eventsFollow Responsible Server Guidelines and report violations immediatelyUse company-issued debit card for approved bar spend or product purchasesPick up or receive delivery of promotional materials as directedMaintain and return all company property in good conditionCapture and upload high-quality event photos via mobile deviceComplete accurate and timely post-event recaps (ERFs)Complete all required digital trainings and knowledge assessmentsCommunicate proactively with Event Managers, Associates, and brand teamsAdhere to all MKTG policies and proceduresRequired QualificationsMinimum 21 years of ageEligible to work as an employee in the United StatesValid U.S. driver's license and reliable transportationAbility to travel to event locationsComfort standing and walking for extended periodsAbility to lift and carry boxes, trays, and event materialsProfessional appearance and demeanorStrong communication and interpersonal skillsAbility to work independently and as part of a teamReliable, punctual, and detail-orientedComfortable using mobile reporting platformsProficient in Microsoft Excel, Word, and PowerPointPrevious promotional, hospitality, or brand ambassador experience preferredPassion for brand advocacy and consumer engagementEnglish proficiency required; Spanish/English bilingual candidates encouraged to applyCompany OverviewMKTG, part of the dentsu network, is a global creative agency specializing in lifestyle marketing. We deliver strategic brand solutions across sports and entertainment, live experiences, retail marketing, enterprise engagement, and sponsorship marketing.
Headquartered in New York City, MKTG employs more than 1,450 employees and over 7,000 Brand Ambassadors across 31 offices in 19 global markets.