We are seeking a Software Consultant with expertise in Marketing Mix Models (MMM), Marketing Attribution Models, Python, and cloud-based AI platforms.
This role involves designing and building advanced analytics engines and services that support data-driven decision-making.
The ideal candidate is analytical, curious, and passionate about uncovering insights and driving innovation through data science and machine learning.
Key Responsibilities
- Apply expertise in statistics, mathematics, data science, AI, machine learning, data mining, and information retrieval to develop advanced analytics solutions.
- Design, prototype, and build next-generation analytics engines and services.
- Collaborate with product owners, business partners, and other data scientists in the consumer marketing and media space.
- Define technical problem statements and hypotheses for testing.
- Develop efficient and accurate analytical models that simulate business decisions.
- Challenge historical assumptions and recommend data-driven strategies.
- Share problem-solving approaches and insights with team members.
Required Qualifications
- Strong experience with Marketing Mix Models (MMM) and Marketing Attribution Models.
- Proficiency in Python and cloud-based AI platforms.
- Ability to analyze complex data sets and identify patterns and opportunities.
- Experience in designing and implementing machine learning models.
- Excellent problem-solving and critical thinking skills.
- Strong communication skills and ability to collaborate across teams.
Preferred Qualifications
- Experience in consumer marketing and media analytics.
- Familiarity with data visualization and reporting tools.
- Background in statistical modeling and predictive analytics.