Social Media SpecialistThis is a hybrid role. Must be located within 60 miles of Harrisburg, PA.D&H is growing! Join 100+ year old Employee-Owned technology distributor, offering end-to-end solutions for today's resellers, retailers, and the clients they serve across the SMB and Consumer markets.We are empowered by our employee Co-Owners who provide the industry's best service, and we promote a collaborative culture.We offer an Employee Stock Ownership Plan, 401k, Paid Time Off, Medical, Prescription, Dental and Vision benefits as well as Gym Reimbursement, Work from Home Reimbursement, Employee Purchase Program, Tuition Assistance and much more!As a D&H Co-Owner you receive numerous discounts on services.We feel strongly about giving back to the community and promoting sustainable, eco-friendly business practices.SummaryWe are seeking a Social Media Specialist to support our Social Media Manager in the planning, development, execution, and management of social media content, campaigns, and marketing programs.
This role operates within a B2B, technology distribution environment, where social media is used to engage partners, vendors, resellers, and internal stakeholders, not direct consumers.The role blends creative execution with operational rigor and is ideal for someone who enjoys building and managing campaigns end-to-end, working within social platforms, analytics, and project management tools, and ensuring commitments, timelines, budgets, performance tracking, and brand standards are consistently met. This position requires strong judgment, attention to detail, and critical thinking to translate strategy into effective, on-brand social content while supporting cross-functional coordination and program accountability.This role includes period travel for events, activations, and on-site capture.ResponsibilitiesContent Development & Campaign ExecutionAssist in developing and executing social media content plans and integrated campaigns aligned to marketing programs and business priorities in a B2B technology distribution contextCreate, update, schedule, and manage social media posts across platforms (e.g., LinkedIn, Instagram, X, Facebook, YouTube, as applicable)Support multi-post campaigns, series, promotions, and event-based content calendarsDraft captions, hashtags, and post copy aligned with brand voice and messagingEnsure accuracy, consistency, and on-time delivery across all contentUtilize AI tools responsibly to support ideation, drafting, optimization, and performance insights while applying human judgment and brand standardsWrite and refine prompts for AI-supported content development when appropriateCritical Thinking, Writing & Strategic SupportApply critical thinking and sound judgment to translate social media strategy into effective posts and campaignsWrite clear, concise, and compelling copy tailored to B2B technology distribution audienceAdapt messaging across platforms while maintaining brand voice and accuracyIdentify patterns, risks and opportunities based on performance, feedback, and engagementRecommend content refinements and optimizations grounded in data, insights, and business contextAsk thoughtful questions to ensure posts, campaigns, and commitments are aligned before executionPlatform, Analytics, Paid Social Support & OptimizationManage day-to-day activity within social platforms and publishing toolsSupport paid social campaigns, including promoted posts, campaign set up, audience targeting inputs, and creative variations and monitoringTrack and report on organic and paid performance metrics including engagement, reach, impressions, and growth and campaign ROISupport campaign analysis, insights, and optimization recommendationsStay current on platform trends, updates, and best practicesCommunity Monitoring & EngagementMonitor social media channels for comments, mentions and direct messagesRespond to routine inquiries and engagements in alignment with brand voice and escalation guidelinesField, flag, route, or escalate partner, vendor, customer, or reputational issues appropriatelyTrack recurring questions, themes, or feedback to inform content planning and program improvementsSupport timely engagement during campaigns, events, and high-visibility momentsThis role may require periodic monitoring or response outside traditional business hours during campaigns, events, or time-sensitive situationsMarketing Program, Investment & Expense TrackingTrack social media marketing programs, campaign investments, and related expensesSupport documentation and reporting tied to B2B marketing initiatives and vendor-supported campaignsAlign social activities to program goals, partner commitments, and outcomesMaintain organized records of campaign performance related to spending and investmentProject Management & Cross-Functional CoordinationManage tasks and workflows within Adobe Workfront to support content development, approvals, and executionCoordinate reviews, approvals, revisions, timelines, deliverables, and dependencies across teamsFollow up with internal teams, vendors, or partners to ensure timely feedbackFulfill vendor, partner, or client social commitments, ensuring accuracy and alignmentMaintain clear documentation and follow-through on assigned projectsBrand, Logo & Quality GovernanceEnsure all social content adheres to brand standards, logo usage guidelines, and visual identity requirementsCoordinate with brand and design teams as neededMaintain consistency across channels while adapting content for platform-specific best practicesVisual Content Creation (Photography, Videography & Design Support)Capture photography and short-form video for social media, particularly around events, activations, and on-site momentsEdit photos and videos using Adobe Creative Suite or comparable toolsDevelop reels, stories, and short clips that enhance campaign storytellingApply graphic design skills to create or modify social graphics in alignment with brand guidelinesSupport storyboarding and visual planning for social-first campaignsMaintain an organized library of approved visual assetsTools & Technology ExpectationsExperience with major social platforms and publishing toolsProficiency with social analytics and reporting toolsWorking knowledge of Adobe Creative Suite (Photoshop, Premier Pro, Illustrator or similar)Experience working in project management tools such as Adobe Workfront (or similar) Familiarity with Microsoft Word, Excel, and PowerPointComfort leveraging AI tools responsibly for content ideation, drafting, optimization and workflow efficiencyAbility to obtain and maintain administrative or contributor access to company social media pages and accounts across platformsIn certain platforms, access to company pages may be granted through employee's professional social media profile in accordance with platform policies. Candidates must be comfortable maintaining a professional online presence aligned with company brand standards.Requires comfort navigating between company-managed accounts and platform-based access structures as needed.Additional Role ExpectationsWillingness to travel periodically for events, activations, and content captureAbility to support timely monitoring engagement during campaigns, events, or high-visibility moments, which may occasionally require responsiveness outside traditional business hoursCandidates should be comfortable using mobile devices for content capture and timely engagement during events or activations.
Equipment access and access protocols will align with company policy.Requirements:1-3+ years of experience in social media, digital marketing, or content marketing within a B2B, technology, distribution, or channel-focused environmentStrong writing, editing, and critical-thinking skills with the ability to translate complex or technical topics into clear, compelling social content aligned to brand voice and marketing strategyExperience executing organic and paid social campaigns including post creation, scheduling, promoted content support, audience targeting inputs, performance tracking, and optimizationProficiency with social publishing, analytics, and reporting tools with experience measuring engagement, reach, impressions, growth, and campaign performanceHands-on photography and short-form video capture and editing experience for social