About the role Mackenzie Wells Fitness is exploding. Mackenzie is one of the biggest and fastest growing fitness influencers on social media (
We're hiring a Social Media Strategist to own the creative engine behind it — someone who lives in the platforms, spots trends before they peak, and can take an idea from research to posted.This is a hands-on role, not an oversight one. You'll be writing the copy, shaping the concepts, and running the process that gets content out the door consistently.
What you'll do Live in the weeds of social — track trends, formats, sounds, competitors, and audience behavior across Instagram, TikTok, and YouTube, and turn that research into a point of view on what we should be making Own the content calendar end to end: concepting, scripting, captions, hooks, and posting cadence Draft copy in Mackenzie's voice across posts, captions, stories, email, and campaign assets Run the full creative process — brief the idea, coordinate the shoot, manage revisions, ship it Partner closely on training and program content, translating fitness expertise into content that actually performs Organize and manage the editor workflow: build the pipeline, set turnaround expectations, give clear feedback, and keep edits moving Report on what's working — track performance, run tests, and adjust strategy based on the numbers
What we're looking for
3-5 years running social for a creator, fitness brand, or consumer brand
Deeply online. You know why a format is working, not just that it is
Strong writer with range — you can nail a hook, a caption, and a longer narrative post
Comfortable owning process and deadlines without being managed
Experience directing editors or freelancers and giving actionable creative feedback
Fluent in Instagram, TikTok, and YouTube analytics; familiar with scheduling and project tools (Notion, Later, Asana, or similar)
Genuine interest in fitness and wellness
Nice to have Basic editing chops (CapCut, Premiere, Canva) Experience with brand partnerships or launch campaigns Community management or newsletter experience
Why this role Small team, real ownership. You'll shape the voice and strategy of a growing brand rather than execute someone else's plan — and see the impact of your work in the numbers every week.
To apply:
If selected for next steps, we will ask you to share: Portfolio and examples of your work Brief 3-5 minute intro video sharing your story, experience and why you are a good fit
Social Media Manager, Content in miami at Unknown Company
This position is listed as full time and onsite.