Senior Product Marketing Lead, Segments

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Job Summary:

Klaviyo is a company that empowers creators to own their destiny by making first-party data accessible and actionable. They are seeking a strategic product marketing leader for their SMB segment, responsible for driving business results and collaborating with cross-functional teams to develop effective go-to-market strategies. The ideal candidate will have extensive experience in product marketing and a deep understanding of customer needs in the B2B SaaS space.

Responsibilities:

• Develop compelling messaging and positioning frameworks, tailored to the needs of our Entrepreneur segment, that clearly differentiate Klaviyo from competitors

• Be an expert on the SMB segment for the Klaviyo organization, including:

• Building a deep understanding of the customer’s needs and pain points, key personas, and the makeup of the buying committee

• Tracking market and competitive trends

• Defining our ideal customer profile and developing TAM/SAM

• Translate positioning and messaging frameworks into thoughtful go-to-market plans, including:

• Identifying key growth levers needed to meet targets

• Defining prioritized target audiences and value propositions

• Developing sales plays and cross-channel marketing programs that scale, in partnership with sales and marketing leadership

• Equip our enablement and sales teams with the resources needed to effectively sell, and drive awareness across the field — including sales collateral, customer stories, discovery questions and objection handling

• Partner closely with sales, operations, and marketing on a daily basis to analyze feedback and results, identify opportunities for growth, and support sales and marketing with fast updates to enablement and materials

Qualifications:

Required:

• 8+ years of product marketing experience, including experience marketing B2B SaaS products, with a passion for serving customers and creating clear messaging and product positioning

• Experience working closely with large sales organizations, supporting complex sales cycles with buyers that have multiple decision makers

• Data-driven strategic thinker, who thrives at turning quantitative insights into compelling messaging, and can build a plan while operating with urgency in a fast-paced environment

• Strong executive presence with excellent communication skills, who can communicate complex technical details to a non-technical audience

• Proven success influencing peers and leaders, across sales, marketing, product, and regional markets

• Team player, able to collaborate with technical, creative, and business experts at all levels of the organization (including across remote locations)

• Self-starter willing to work in ambiguity, who can shape and define a problem space, navigate competing priorities and multiple projects, while meeting deadlines

• Owner-operator mindset, with a deep sense of ownership of the business results, who actively looks for new ways to grow and improve

Company:

Klaviyo is an automation and email platform designed to help grow businesses. Founded in 2012, the company is headquartered in Boston, Massachusetts, USA, with a team of employees. The company is currently Public Company. Klaviyo has a track record of offering H1B sponsorships.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management

• Industries

  Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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