Senior Product Manager - Growth Marketing

Responsibilities

• Drive product development across data, automation, and AI/ML capabilities to support marketing scalability and efficiency
• Collaborate with engineering, data science, and analytics teams to deliver robust measurement and optimization tools
• Translate complex technical concepts into actionable product requirements and communicate them effectively across stakeholders
• Lead initiatives to integrate generative AI into marketing workflows, including content generation and ad creative optimization
• Conduct market and trend analysis to inform product strategy and identify opportunities for innovation
• Build a deep understanding of data infrastructure and source data dictionaries and database schema for wider use
• Write user stories, acceptance criteria, hypotheses, and success metrics for new product features or enhancements

Requirements

• Bachelor's or Master's degree in Computer Science, Engineering, Data Science, or equivalent experience
• 6+ years of product management experience, ideally in marketing platforms, data products, and AI/ML applications
• Strong technical acumen with experience in data engineering, workflow orchestration, and machine learning operations
• Excellent communication skills with the ability to influence cross-functional teams and stakeholders
• Experience with Python, SQL, Java, HQL, Hive, Pyspark, or similar programming languages preferred
• Well-versed in design thinking principles
• Great problem-solving and analytical skills

Core Competencies

Demonstrates expertise in product management with a focus on data, automation, and AI/ML capabilities to enhance marketing efficiency. Proficient in translating technical concepts into actionable requirements while collaborating effectively with cross-functional teams.