Senior Online Marketing Manager

The ideal candidate will analyze, review, and implement changes to websites so they are optimized for search engines. This candidate will be able to implement actionable strategies that will improve site visibility.

Exact compensation may vary based on several factors, including skills, experience, and education.

• Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law. The ideal candidate will be responsible for planning, coordinating, and implementing projects within the decided-upon budget, timeline, and scope. They will also effectively monitor and present project updates to relevant stakeholders, clients, or project team members.

Job Title: Senior Manager - Conversion Rate Optimization (CRO)

Location: Hybrid Role, 2-3x a week in Denver, CO

We are seeking a data-driven and strategically minded Senior Manager of Conversion Rate Optimization (CRO) to lead our optimization team and oversee digital growth strategies. You will manage a team to execute a high-impact testing roadmap across our corporate B2B website and e-commerce storefront.

This role goes beyond traditional on-site A/B testing. You will own the Optimizely experimentation environment and drive full-funnel revenue growth by designing comprehensive lifecycle strategies, such as trial nurture programs and abandoned cart recovery initiatives to remove friction and accelerate the buyer's journey.

Key Responsibilities

Team Leadership & Strategy

• Manage and Mentor: Lead, develop, and mentor a team of CRO and digital optimization specialists and managers.

Web Optimization & Testing

• Lead the CRO Roadmap: Own the Optimizely platform. Develop and scale the A/B, split, and multivariate testing roadmap across the corporate website and e-commerce storefront.
• Optimize the Buyer Journey: Map and analyze key customer journey stages, removing friction from digital funnels from initial landing to final transaction or lead capture.

Lifecycle & Revenue Growth

• Drive Full-Funnel Conversion
• Personalization: Implement targeted personalization strategies to serve relevant messaging, content, offers, and digital experiences to priority user segments

Analysis & Insights

• Data-Driven Discovery: Leverage web analytics, heatmaps, session recordings, and user feedback to identify drop-offs and high-value optimization opportunities.
• Performance Reporting: Monitor and report on the commercial and digital performance of all CRO and lifecycle initiatives. Translate complex test results into actionable business insights for executive leadership using data visualization dashboards.
• Marketing Data Integration: Work closely with Marketing Operations to ensure seamless data flow and accurate tracking across web platforms, CRM (Salesforce), and marketing automation systems (Marketo).

Qualifications & Requirements

• Experience: 8+ years of experience in digital marketing, with at least 3+ years directly managing Conversion Rate Optimization (CRO) and direct people management experience
• B2B E-commerce: Proven experience scaling and growing e-commerce engines and storefronts specifically within a B2B environment. Hands-on experience or familiarity with Adobe Commerce is highly preferred
• Testing Tools: Hands-on expertise with Optimizely is required
• Lifecycle Marketing: Proven track record of building and optimizing revenue-generating lifecycle programs
• Analytics & Visualization: Proficiency in web analytics (Google Analytics 4) and user behavior tools. Strong experience using data visualization tools (ie. Power BI and Data Studio) and dashboards to analyze funnel metrics and report on test performance.
• Business Operations: Familiarity with the integration of marketing automation (Marketo) and CRM (Salesforce) data to track full-funnel conversion efficiency.