Senior Manager, Retail Marketing

• create a seamless shopper journey for Paramount’s brands and franchises


• lead \"Total Store\" marketing initiatives


• partner with internal sales and licensing leads to develop and present \"marketing-first\" pitches


• strategize and execute full-funnel campaigns within the retailer's digital ad network


• own the \"digital shelf\" and manage branded storefronts


• collaborate with the Global Creative Group to oversee design of Point-of-Purchase materials


• lead the studio's presence in major retail seasonal windows


• analyze weekly Point-of-Sale and shopper loyalty data

Requirements

• 5–8+ years in retail, shopper, or channel marketing


• experience managing a high-volume, multi-category mass retail account


• deep knowledge of various retail lifecycles


• proven ability to act as the \"connective tissue\" between internal licensing category managers and external retail merchants and marketing leads


• ability to think and act strategically

Core Competencies

Demonstrates expertise in retail and shopper marketing, with a focus on creating seamless shopper journeys and executing full-funnel campaigns. Proven ability to analyze data and collaborate effectively with internal and external stakeholders to drive marketing initiatives.

Highest-signal resume keywords

• Retail Marketing Experience


• Full-Funnel Campaign Execution


• Point-of-Sale Data Analysis


• Strategic Thinking


• Collaboration with Creative Teams

ATS Optimization Keywords

Hard Skills

• Shopper Marketing


• Channel Marketing


• Digital Advertising


• Data Analysis


• Campaign Strategy

Soft Skills

• Strategic Thinking


• Collaboration


• Communication

Industry Keywords

• Retail Lifecycle


• Mass Retail Account Management


• Marketing Initiatives


• Branded Storefront Management


• Shopper Loyalty Data

Tools & Technologies

• Digital Ad Network


• Point-of-Purchase Materials