Salesforce Marketing Cloud Sr. Liaison (Email and Mobile Marketing)Client- ALSAC (the fundraising and awareness organization for St. Jude Children's Research Hospital).Location: Memphis, TN (hybrid remote: 3 days onsite per week)Duration: 6 months plusLinkedIn must be updated properly with pictureMinimum 4+ years' experience Email marketing execution experience in Salesforce Marketing Cloud for a large-scale email marketing program, preferably for an e-commerce or retail brandSalesforce Marketing Cloud email specialist certificationExperience working with Data Cloud and loyalty program managementStrong analytics skills with the ability to derive actionable insights from campaign performance metricsBoth client-side and agency experienceSalesforce Marketing Cloud experience.
No other ESP (email service provider) experience is accepted.Essential Job Functions:End-to-end execution of loyalty program communications, including build, QA, and deployment schedulingAssisting with analytics management and data interpretationAssisting with scaling email marketing and personalization programAssisting with customer journey managementAssisting with the implementation of email marketing and personalization technology roadmapSupport for advanced audience segmentation and email execution