Sales & Marketing Operations Specialist

Sales & Marketing Operations SpecialistThe Sales & Marketing Operations Specialist plays a crucial role in bridging the gap between sales and marketing, ensuring strong alignment across the commercial team to drive revenue and brand growth. This role serves as a central point of coordination across the commercial teams, with a strong focus on CRM ownership, campaign execution, and data-driven decision-making. Duties and Responsibilities:CRM System ManagementServe as the primary CRM point of contact for the commercial team responsible for aligning system capabilities with commercial objectivesSupport the transition to a new CRM systemUtilize CRM tools to manage customer interactions and enhance sales and marketing processesManage and execute marketing campaigns within the CRM platformCollaborate with IT to implement system improvements and streamline workflowsOptimize customer touchpoints to improve engagement and lifecycle managementMaintain data integrity and ensure effective use of CRM across teamsSales SupportSupport reporting and analytics to help drive increased revenueAssist with new product rollouts, ensuring sales teams are equipped with the necessary tools, information, and communicationsMaintain product discontinuation notices and ensure timely communication to salesMarketing CoordinationSupport the development and execution of marketing campaigns to drive brand awareness and lead generationCoordinate campaign setup, tracking, and reporting within CRM systemsAnalyze CRM campaign performance and recommend optimizationsManage and maintain Opticat systemAdministrative SupportProvide day-to-day operational support to sales and marketing teamsAssist in improving processes, reporting, and cross-functional collaborationRequirementsWill this position have ITAR/EAR responsibilities: YESSpecific Education Requirements: 4-year degree in Marketing, Business Administration or related fieldSpecific Skills and/or Experience with Software, Equipment, etc.:2-4 years' experience in marketing, sales, or administrative positionExperience with CRM systems (preferably Salesforce or similar platforms such as Microsoft Dynamics or ZOHO)Familiarity with marketing automation and campaign managementExperience using PowerBI and other Microsoft tools