RVP Business Development

• Demonstrated success developing high-performing sales cultures.

Overview

The Regional Vice President of Business Development (RVPBD) is responsible for leading, developing, and optimizing business development performance across a designated multi-state region. This role reports to the Executive Vice President of Business Development & Strategic Growth and serves as the senior sales leader directly overseeing a team of Vice Presidents of Business Development, Area Vice Presidents of Business Development, and a total team of 600+ sales professionals. This is a new role created to ensure consistent execution of Gentiva's growth strategy while driving admissions, census growth, market share expansion, referral development, and sales leadership effectiveness.

Essential Functions

General Duties & Responsibilities

• Adheres to Organization's Policies and Procedures.
• Acts as a role model within and outside the Company.
• Performs duties as workload necessitates.
• Maintains a positive and respectful attitude.
• Communicates regularly with executive leadership regarding regional performance, opportunities, and risks.
• Demonstrates effective time management and prioritization skills.
• Participates in leadership meetings, committees, strategic planning sessions, and special projects.
• Recommends innovative approaches to improve business development effectiveness and operational execution.
• Maintains compliance with federal, state, and company regulations.
• Consistently promotes the Company's core values.
• Completes all required compliance and leadership training.

Essential Functions Of Position

Regional Growth Leadership

• Develop and execute regional business development strategies that support enterprise growth objectives.
• Lead and manage a team of approximately 4-6 Vice Presidents of Business Development across assigned markets.
• Drive accountability for admissions, census growth, market share, referral development, revenue, and profitability targets.
• Translate corporate commercial strategies into actionable regional execution plans.
• Identify growth opportunities, market trends, competitive threats, and emerging service opportunities.

Sales Leadership & Performance Management

• Establish consistent sales leadership standards, performance expectations, and operating rhythms across all assigned territories.
• Conduct regular business reviews with VPBD leaders to evaluate performance, pipeline activity, referral trends, and market opportunities.
• Analyze regional sales performance data and implement corrective action plans where necessary.
• Ensure adoption and execution of sales methodologies, CRM utilization, and business development best practices.
• Monitor productivity and effectiveness of sales teams and recommend organizational changes as needed.

Talent Development & Succession Planning

• Coach, mentor, and develop VPBD leaders to enhance leadership capabilities and organizational effectiveness.
• Build and maintain a robust succession pipeline for future sales leadership positions.
• Partner with Human Resources to identify high-potential talent and create development plans.
• Participate in recruitment, selection, onboarding, and retention efforts for sales leadership positions.
• Foster a culture of accountability, engagement, inclusion, and continuous improvement.

Cross-Functional Leadership

• Partner with Regional Presidents, Regional Vice Presidents of Operations, Clinical Leadership, and Executive Directors to align growth initiatives with operational capacity and patient care standards.
• Facilitate collaboration between sales and operations to improve referral conversion, patient experience, and market performance.
• Serve as the senior escalation point for complex market challenges, customer concerns, and strategic opportunities.

Strategic Market Oversight

• Evaluate territory design, account assignments, staffing models, and resource allocation across the region.
• Identify opportunities to improve market penetration, referral source engagement, and competitive positioning.
• Lead strategic initiatives involving new markets, service expansion, acquisitions, integrations, and commercial transformation efforts.
• Participate in annual strategic planning and budgeting processes.
• Executive Leadership Responsibilities
• Serve as a key member of the Growth Leadership Team.
• Provide executive-level reporting and recommendations to EVP of Business Development and Strategic Growth.
• Represent the organization at industry events, community organizations, and strategic partner meetings.
• Support enterprise-wide initiatives and special projects as assigned.

About You

• Extensive knowledge of hospice, palliative care, home health, and healthcare business development practices.
• Strong understanding of sales operations, market development, referral management, and customer relationship strategies.
• Proven ability to lead leaders in a multi-market healthcare environment.
• Strong financial acumen, including forecasting, budgeting, and performance analysis.
• Excellent strategic planning, communication, presentation, and influencing skills.
• Ability to effectively navigate complex matrix organizations.
• Experience driving organizational change and leading large-scale initiatives.
• Demonstrated success developing high-performing sales cultures.

Education/Experience

• Bachelor's Degree required; Master's Degree preferred.
• Minimum 8-10 years of progressive healthcare sales leadership experience.
• Minimum 5 years leading multiple sales leaders or senior business development teams with oversight of a minimum of 300+ employees.
• Demonstrated success achieving sustained growth across multiple markets.
• Experience leading large, geographically dispersed teams.
• Hospice, home health, post-acute care, or healthcare services experience strongly preferred.

Licensure / Certification

• Valid driver's license and automobile liability insurance required.

We Offer

Benefits For All Associates (Full-Time & Per Diem)

• Competitive Pay
• 401(k) with Company Match
• Career Advancement Opportunities
• National & Local Recognition Programs
• Teammate Assistance Fund

Additional Full-Time Benefits

• Medical, Dental, Vision Insurance
• Generous Paid Time Off + 7 Paid Holidays
• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
• Education Support & Tuition Assistance
• Company-paid Life & Long-Term Disability Insurance
• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Legalese

• This is a safety-sensitive position
• Employee must meet minimum requirements to be eligible for benefits
• Where applicable, employee must meet state specific requirements
• We are proud to be an EEO employer
• We maintain a drug-free workplace