Regional Sales Director

Regional Sales Director

At American First Finance (AFF), the

Description

At American First Finance (AFF), theRegional Sales Director (RSD) plays a critical leadership role in driving sales success within an assigned geographical region. This dynamic position involves overseeing a team ofArea Sales Representatives (ASRs) who cultivate and maintain strong relationships with merchants, ensuring the successful promotion and utilization of AFF’s financial programs. Base pay is $90,000 with earnings bonus up to a total of $120,000 OTE.

The RSD is responsible forhiring, training, and coaching sales teams to improve performance while actively monitoring sales activity to achieve regional growth targets. With a focus onstrategic problem-solving and innovative thinking , the RSD must effectively navigate challenges, develop creative solutions, and maximize merchant engagement.

A core aspect of this role is delivering afirst-class customer experience that aligns with AFF’s values while also driving merchant relationship profitability. By influencing key accounts throughprogram marketing, utilization, and revenue generation , the RSD ensures that AFF’s financial solutions make a meaningful impact for both merchants and customers alike.

Roles And Responsibilities

• Recruit, train, and developa high-performing team ofArea Sales Representatives (ASRs)to drive business growth.
• Leverage AFF’s Customer Relationship Management (CRM) toolsfor efficient sales tracking and performance monitoring.
• Engage business ownersby understanding their needs and demonstrating how AFF can help them attract more customers and increase revenue.
• Build and nurture relationshipswith existing clients, ensuring high levels of satisfaction and long-term retention.
• Conductfield observationswith each ASR to assess and enhance sales performance.
• Providehands-on supportin launching new merchant partnerships and delivering comprehensive training to ensure program success.
• Coach ASRson effective sales presentations, goal achievement, and relationship-building with key account contacts, using data-driven insights to enhance performance.
• Analyze key sales datato optimize market penetration and maximize impact.
• Plan and lead effective sales meetingsin alignment with AFF compliance policies and regional objectives.
• Collaborate with internal teams(Marketing, Training, Merchant Care, and Sales Operations) to execute strategic initiatives and address opportunities.
• Manage regional budgets and resources efficientlyto maximize return on investment (ROI).
• Maintainintegrity and accountability, ensuring compliance with company policies and industry regulations.
• Meet and exceedestablished sales targets through effective leadership and execution.
• Performother duties as assignedto support the organization’s growth.

Qualifications

• Proven leadership skillswith the ability tomotivate, mentor, and drivehigh-performance sales teams.
• Bachelor’s degree preferredbut not required.
• Minimum of 7 years of successful sales management experienceor equivalent.
• Track record of sustained high performancewith strong adaptability and a growth mindset.
• Ability tocollaborate with internal teams(Marketing, Training, Sales Operations) to achieve corporate objectives.
• High energy, organizational skills, and unwavering integrity.
• Customer-focused mindsetwith a sense of urgency and problem-solving ability.
• Strongbusiness acumenand understanding of market opportunities.
• Thrives in a fast-paced, results-driven environmentwith a competitive mindset.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint).
• Excellent relationship-building skillswith a commitment to responsiveness and follow-up.
• Valid driver’s license and car insurancefor regional travel.
• Experience in acommission-based sales environmentinvolving a mix of cold, warm, and hot leads.
• Financial acumento manage budgets and resources effectively for maximum impact.
• Data-driven mindsetwith analytical capabilities to leverage metrics for strategic decision-making

Bonus Skills

• Extensive experience inB2B sales, negotiation, and closing deals.
• Strong background inretail consumer finance, merchant services, or SaaS sales.

This role requires aproactive, strategic leader who canempower teams, foster strong business relationships, and drive measurable growth . If you thrive in a high-energy, fast-paced environment and have a passion for sales leadership,American First Finance is the place for you!

About FirstCash Holdings, Inc.

FirstCash Holdings, Inc. is theleading international operator of pawn stores and a premier provider oftechnology-driven point-of-sale payment solutions , both dedicated to serving cash- and credit-constrained consumers.

Withover 3,000 pawn stores across29 U.S. states, the District of Columbia, and Latin America —including Mexico, Guatemala, Colombia, and El Salvador—FirstCash offers a diverse selection ofpre-owned jewelry, electronics, tools, appliances, sporting goods, musical instruments, and more . In addition, our stores providesmall, non-recourse pawn loans secured by pledged personal property, offering accessible financial solutions to the communities we serve.

Through our wholly owned subsidiary,American First Finance (AFF) , FirstCash also deliverslease-to-own and retail finance payment solutions for consumer goods and services. With anationwide network of over 13,000 retail merchant partners , we help customers access flexible financing options tailored to their needs.

With a workforce of approximately20,000 employees across the U.S. and Latin America, FirstCash is committed to excellence, innovation, and financial inclusion. As a recognized industry leader, the company is a proud component of both theS&P MidCap 400 Index® and the Russell 2000 Index® , reflecting our strength and stability in the market.

Join FirstCash and be part of a company that values integrity, customer service, and growth.

FirstCash Holdings, Inc. is an Equal Opportunity Employer

FirstCash Holdings, Inc. is committed to the full inclusion of all qualified individuals. In keeping with this commitment, FirstCash will ensure that individuals with disabilities are provided with reasonable accommodation. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process; to perform the essential functions of the job; and/or to receive all other benefits and privileges of employment, please contact Human Resources at or Ext. 1