Property Marketing Strategist

About The Role

As a CBRE Senior Marketing Manager (Property Marketing Strategist), you will be responsible for supporting an entire CCG portfolio across the entire nation. You will assist with the development and execution of marketing strategies, deliverables and activities associated with helping commercial real estate owners market their assets (commercial developments or existing buildings) to prospective occupants and their brokers.

This person is not only a master marketer but a prolific storyteller with the ability to conceptualize campaigns and promotional materials independently. The ideal candidate has strong leadership capabilities and is a natural strategic thinker.

This job is part of the General Marketing job function.

CBRE Calibre Creative Group | CBRE

What You'll Do

• Own a national book of business for CBRE Calibre Creative Group, accountable for the performance and success of accounts across the portfolio.
• Build meaningful relationships with our sales teams and clients, working collaboratively to determine the accurate marketing strategy for their listings.
• Develop and present sample materials and go-to-market strategies for large pitches, clearly and convincingly articulating the value-add of CBRE Calibre Creative Group.
• Build, implement and track marketing plans and budgets for premier listings and clients—including objectives, timelines, marketing elements, costs, resources, media buys, etc.
• Ideate and present property marketing strategies, plans and ideas internally to sales teams (to garner feedback/support) and externally to clients (to secure feedback/approval).
• Stay up to date on the latest marketing strategies, tactics and technologies to apply to campaigns.
• Act as a centralized subject matter expert on property marketing strategy, disseminating information about process, technology adoption and KPIs.
• Lead multiple projects simultaneously with limited direction.
• Champion the career development of team members and continual improvement of work product.
• Prepare and present monthly and quarterly marketing reports for management and clients, determine optimizations to implement and strategies to pivot based on the data.
• Offer support with special projects as needed and as time allows.