Product Marketing Manager 1Cook Medical is a global leader in innovative medical devices dedicated to improving patient outcomes. Join our team and contribute to healthcare solutions that make a difference worldwide.We are seeking a talented and strategic Product Marketing Manager 1 to join our Marketing and Communications team in our Medsurg Division with the focus in the Urology area. In this role, you will develop marketing strategies and campaign plans across the product lifecycle to attain business growth and strengthen brand positioning.
You will collaborate closely with product management, sales, and global teams to ensure successful product launches and pre- and post-marketing initiatives. If you are a strategic thinker with solid experience in medical device or pharmaceutical marketing, we invite you to apply and join us to improve lives worldwide.ResponsibilitiesCollaborate with specialty marketing leaders to align priorities, projects, and plansDevelop marketing strategies throughout product lifecycle aligned with business goals, brand strategy, and brand perception improvementEngage with customers and SMEs to understand market needs and inform marketing strategiesUtilize customer personas and buyer journeys to shape marketing strategies and plansCreate go-to-market strategies in partnership with product management, sales, and global functionsDevelop compelling value propositions, claims, and messaging consistent with brand guidelinesManage large, complex marketing initiatives involving cross-functional teamsSet objectives for campaigns, channels, and events, including customer meetings and conferencesLead the execution of product launches and post-market initiativesReview and approve campaign tactics and marketing materials, ensuring compliance with advertising and promotional standardsProvide measurable input to marketing processes, systems, and operational plansFoster a workplace culture that respects and supports individual differencesMaintain professional and effective interactions across all levels of the global organizationUphold company values, policies, and standardsCommunicate effectively through oral and written channelsQualificationsBachelor's degree in marketing, business, or related field5-7 years of relevant experience in product marketing or product managementProven success in developing marketing strategies throughout product lifecycle that drive business resultsExperience in product development, product launches, events managementFamiliar with medical industry regulations in major global marketsStrong analytical, problem-solving, and operational skillsResourceful, ability to work independently and manage complex initiativesGreat team player with strong communication skillsWillingness to travel domestically and internationally up to 25% in a yearExperience in Urology preferredPhysical & Work Environment:General office environmentAbility to sit for extended periods and work with computersMust be able to perform essential job functions with or without reasonable accommodations