Performance Marketing SpecialistWe're hiring a Performance Marketing Specialist to take ownership of paid acquisition in-house at a direct-to-consumer (DTC) ecommerce company in the health and wellness space, operating a large, multi-brand product catalog and scaling through digital acquisition. This is a highly hands-on, in-platform role for someone who has directly managed paid media — not just strategy — with deep execution experience inside the platforms. The primary focus is Paid Search (Google Ads), with Paid Social (Meta) planned as a key growth channel.
This role requires someone who understands true DTC ecommerce performance — driving revenue from ad ? product/category page ? cart ?
checkout — across a high-SKU environment.Responsibilities:Own and manage Google Ads at scale across Search, Shopping, and Performance MaxExecute and optimize Meta Ads for prospecting and retargetingDrive end-to-end ecommerce performance across the funnel (ad ? site ? conversion)Own key metrics: ROAS, CAC, budget allocation, pacing, and performance optimizationManage and optimize product feeds within Google Merchant CenterAnalyze performance using GA4 and ecommerce platform dataContinuously improve campaigns across a large, multi-brand, high-SKU catalogQualifications:Proven hands-on, in-platform experience managing $100k+/month in Google AdsStrong DTC ecommerce background (multiple products / high-SKU environments required)Deep experience with Google Merchant Center (feeds, disapprovals, optimization)End-to-end ownership of Search, Shopping, and Performance Max campaignsExperience running Meta Ads for ecommerce acquisition and retargetingComfortable operating independently with full ownership of budget and performanceDetails:Full-time, Onsite roleLocation: Miami (Doral area)Salary: $80k–$90k base