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Franklin, TN, US
4 days ago Requisition ID: 1948
Position Summary
The Online Sales Consultant (OSC) is a professional sales role responsible for converting digital and inbound inquiries into qualified appointments and sales opportunities. This position serves as the first point of contact for prospective homebuyers and plays a critical role in driving revenue through strong lead engagement, follow-up discipline, and customer experience. This position will be hybrid/remote.
Responsibilities
- Manage and convert inbound leads generated from digital marketing, website, phone, chat, and text channels.
- Respond to all new leads within established response-time standards.
- Qualify prospects based on timeline, budget, location, and financing readiness.
- Set, confirm, and manage appointments for onsite sales teams.
- Maintain consistent follow-up and nurturing for long-term prospects.
Customer Experience
- Deliver a high-quality, consultative sales experience aligned with the company’s brand and values.
- Educate prospects on communities, floorplans, pricing, incentives, and the homebuying process.
- Build trust and rapport while guiding prospects toward next steps.
- Accurately document all prospect interactions in the CRM (HubSpot or equivalent).
- Execute standardized sales processes, workflows, and communication templates.
- Maintain data integrity, task completion, and pipeline accuracy.
- Partner closely with onsite sales teams to ensure smooth appointment handoffs and follow-through.
- Collaborate with Marketing to provide feedback on lead quality and campaign performance.
- Coordinate with Mortgage partners to align prospects with financing solutions when appropriate.
Performance & Accountability
- Meet or exceed individual performance goals tied to bonus compensation, including:
- Speed-to-lead standards
- Lead-to-appointment conversion
- Appointment kept rate
- Contribution to net sales
- Participate in ongoing training, coaching, and performance reviews.
Qualifications
- 2+ years of inside sales, online sales, or customer engagement experience (homebuilding or real estate preferred).
- Proven success in a salaried sales role with performance-based incentives.
- Strong phone presence and professional written communication skills.
- Experience with CRM systems (HubSpot strongly preferred).
- Highly organized with strong time-management skills.
- Self-directed, results-oriented, and accountable.
- Real estate license required where applicable or willingness to obtain.
- Sales acumen and consultative selling approach
- Strong follow-up discipline and urgency
- Customer-focused mindset
- Data-driven and tech-enabled
- Collaborative, team-oriented attitude
About Smith Douglas Homes
New home builder, Smith Douglas is recognized on the Builder Top 100 Rankings by Builder Magazine . With over 40 years of industry experience, our mission is to enhance people’s quality of life, providing our customers with the opportunity to own a quality-built, value-packed new home. Through our proven, disciplined operations, we reduce costs and deliver quality craftsmanship, which translates into a well-constructed and affordable home.
We are proud to be a Certified Great Place to Work!
We are an equal employment opportunity employer and a certified Drug Free Workplace.
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