National Account Manager

Position overview

We are seeking a highly motivated, analytical, and relationship-driven National Account Manager to join Luna Gourmet Coffee & Tea. This role will be responsible for managing the day-to-day business across key retail accounts while developing strategies to drive distribution, sales, profitability, and long-term growth.

The ideal candidate thrives in a fast-paced, entrepreneurial environment, understands the CPG and grocery landscape, and can build trusted relationships with buyers, brokers, distributors, and senior-level decision makers. This position requires someone who can move seamlessly between data analysis, customer strategy, presentations, sales execution, and relationship management.

Key Responsibilities

Account Management & Growth

·        Manage the day-to-day business and overall relationship with assigned national and regional grocery accounts.

·        Develop and execute account-specific strategies to drive sales, distribution, velocity, and profitability.

·        Identify opportunities to expand product distribution, increase shelf presence, and introduce new products.

·        Monitor account performance, promotional activity, forecasts, inventory, and distribution.

·        Partner with customers to develop annual business plans and achieve sales objectives.

·        Build strong relationships with buyers, category managers, replenishment teams, and other key customer contacts.

·        Analyze sales trends, distribution, velocity, promotional performance, pricing, and customer data.

·        Manage and develop relationships with broker partners and distributor networks.

Measurable Performance indicators

·        Success in this role may be measured by: Achievement of annual sales, profit, and distribution goals.

·        Growth of assigned accounts

·        Acquisition of new business and distribution opportunities.

·        Forecast accuracy and effective account planning.

·        Successful execution of promotions, product launches, and customer initiatives.

Ideal Qualifications

·        7+ years of CPG grocery experience

·        Experience managing coffee brands in retail

·        Strong understanding of grocery retail, distribution, merchandising, and promotional programs.

·        Proven ability to build and maintain relationships with retailers, brokers, distributors, and customers.

·        Strong analytical skills with advanced proficiency in Microsoft Excel.

·        Strong PowerPoint presentation and business communication skills.

·        Comfortable presenting to buyers, senior leadership, and C-suite executives.

·        Strong negotiation and problem-solving abilities.

·        Highly organized with the ability to manage multiple accounts and priorities simultaneously.

·        Entrepreneurial mindset with a hands-on, roll-up-your-sleeves approach.

·        Ability to operate effectively in a fast-paced, high-growth environment.

·        Willingness to travel as needed for customer meetings, sales meetings, trade shows, and business reviews.

Location

Luna Gourmet Coffee & Tea is headquartered in Denver, Colorado

Benefits (Full time employees)

·        Medical / Dental / Vision/Accident

·        HSA

·        401K & Employer Match

·        Flexible Paid Time Off (includes vacation and sick time)

·        Basic Term Life and AD&D (Employer Paid)

·        Voluntary Term Life and AD&D

·        Flexible hybrid schedule  

·        Free coffee weekly

Salary Range: $80K-$90K