Market Activation Sr Manager

Job Overview

The Market Activation Senior Manager works with regional, local and industry group leaders as well as marketing and business development professionals to support go‑to‑market activities for defined strategic growth plans and priorities. The role coordinates aligned activities and processes to activate marketing programs across brand, campaigns, events and sales enablement, supporting local leaders and promoting a consistent, effective go‑to‑market approach and brand in the marketplace. The Manager is responsible for establishing and documenting best practices and processes and for day‑to‑day supervision of the Market Activation team.

Job Duties

• Market Activation Responsibilities:
  • Partner with geo and market leaders to understand goals and priorities.
  • Identify and communicate national marketing programs to help achieve geo and market goals.
  • Provide feedback and recommendations to national marketing regarding geo and market needs.
  • Identify and develop processes related to industry, event, and sales enablement support activities.
  • Establish and document best practices.
• Industry Market Liaison:
  • Act as an industry point of contact in the geos to connect market‑facing professionals with industry‑specific sales and marketing materials, relevant thought leadership and insights, and national industry presentations, call updates and other materials to support growth activities and buyer conversations.
  • Summarize industry data, trends, and key headlines for leaders to identify future growth opportunities in collaboration with market research teams.
  • Develop and maintain a project tracking process using defined project management tools, including AirTable, to assist leadership with priorities and tasks to accomplish goals within defined timeframes as identified during industry team meetings.
  • Schedule market or geo industry team meetings and provide support by preparing agendas and presentations with direction from industry and marketing leadership, tracking meeting outcomes and action items, and monitoring and reporting on progress.
• General Marketing and Sales Enablement:
  • Collaborate with Marketing & Communications leads by communicating local marketing needs or requests and following through with agreed outcomes.
  • Review, proof, and correct documents for quality control elements such as formatting, structural elements, typos and grammatical errors.
  • Leverage BDO‑branded templates and content for prospect meetings and expedite requests for new content or custom deliverables to the appropriate marketing team through defined processes.
  • Conduct prospect company and contact research utilizing firm research tools and consistent processes in coordination with marketing professionals and Business Development Analysts.
  • Support pipeline meetings and deliver cross‑selling reports, client and prospect lists, CRM reports, and other materials as directed to accelerate sales and growth efforts and monitor progress in conjunction with Business Development Analysts.
  • Provide comprehensive market and sales administrative support, including but not limited to updating CRM and other firm databases, as needed.
• Events Support:
  • Work with the Event Marketing Center of Excellence to identify and evaluate sponsorships, events, professional organizations, speaking opportunities, and other opportunities for improving market prominence of BDO and specific industry‑focused cross‑functional teams.
  • Assist in organizing internal and external events including event venue selection, catering, creating badges, managing reception and check‑in, preparing invite lists, and providing other onsite support alongside the Event Marketing Center of Excellence.
  • Own the process for approved sponsorships, including submitting forms, ad requests, invoices, and organizing BDO attendees, sending or setting up collateral, booth/banners and giveaways, and entering new contact information into CRM.
  • Maintain local event calendars, input local events into the national calendar, and provide visibility to upcoming national event calendars to the market professionals to maximize attendance.
• Supervisory Responsibilities:
  • Supervise the Market Activation team members on a daily basis, including but not limited to evaluation and interviewing of candidates, establishing performance goals, managing and coaching team members, and evaluating success of team members against goals.
• Other Duties as Required:
  • Perform additional tasks and responsibilities as assigned.

Education

Bachelor’s degree, required; focus in Business Administration or Marketing preferred.

Qualifications, Knowledge, Skills, and Abilities

• Basic knowledge of marketing and sales strategies and tactics and their application in a professional services organization.
• Excellent project management and organizational skills.
• Excellent verbal and written communication and presentation skills.
• Strong interpersonal and client service skills.
• Driven self‑starter with a proactive approach to serving professionals at all levels in a client‑oriented, matrixed environment, maintaining confidentiality and professionalism in all matters.
• Ability to work in a deadline‑driven environment while handling multiple projects and processes simultaneously to accomplish desired results.
• Knowledge of production processes for print and digital materials.
• Ability to understand and communicate BDO’s business, marketplace, and value proposition.

Experience

• Seven (7) or more years of business experience, required.
• Prior marketing experience, preferred.
• Experience with project management, writing, editing, proofreading, presentations, research, and data entry, preferred.
• Prior supervisory experience, preferred.
• Experience working in the Accounting, Financial Consulting, Business Advisory and/or Banking Industries, preferred.

Software

• Proficient in the use of Windows and Microsoft Office Suite, specifically Word, Excel, and PowerPoint, required.
• CRM experience, preferred.

Compensation

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography. National Range: $120,000 - $140,000. Maryland Range: $120,000 - $140,000. NYC/Long Island/Westchester Range: $120,000 - $140,000.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. BDO USA, P.A. is an EO employer M/F/Veteran/Disability.