Margeting Mail Strategist

Direct Mail Solutions Consultant / Postal Strategy Specialist

Company: Southeastern Printing

Position Type: Full-Time

Position Summary

We are seeking an experienced Direct Mail Solutions Consultant to help clients develop effective direct mail marketing campaigns, reduce postage costs, and improve overall campaign performance.

The ideal candidate will have a strong background in direct mail marketing, USPS postal regulations, commercial printing, and client relationship management.

This is a client-facing, consultative role focused on developing mailing strategies, identifying cost-saving opportunities, and growing business through customized print and mail solutions.

Key Responsibilities

• Develop and recommend direct mail marketing strategies based on client goals, budgets, and target audiences.
• Analyze USPS mailing options, postal rates, presorting, and available discounts to identify cost-saving opportunities.
• Advise clients on mailing formats, campaign timing, personalization, and mailing list strategies.
• Collaborate with sales and account management teams to identify new business opportunities and expand existing accounts.
• Prepare client proposals, cost comparisons, and recommendations to improve campaign performance.
• Work closely with printing, mailing, estimating, and data processing departments to develop effective solutions.
• Recommend variable data printing, personalized mail campaigns, QR codes, and other marketing enhancements.
• Stay current on USPS regulations, postal rate changes, and mailing promotions.
• Build strong client relationships and identify opportunities for repeat business and additional services.
• Track campaign results, postage savings, and revenue opportunities.

Qualifications

• 5+ years of experience in direct mail marketing, mailing solutions, commercial printing, or related industries.
• Strong knowledge of USPS Marketing Mail, First-Class Mail, postal rates, presorting, and mailing discounts.
• Experience working directly with clients to develop mailing solutions and recommend cost-saving strategies.
• Understanding of commercial printing, mailing operations, and personalized direct mail campaigns.
• Strong communication, presentation, and relationship-building skills.
• Experience in consultative sales, account management, or business development preferred.
• Ability to analyze mailing costs, prepare proposals, and use Microsoft Excel.
• Bachelor's degree in Marketing, Business, or a related field preferred.

Ideal Candidate

The ideal candidate combines technical knowledge of USPS mailing services with strong client-facing and business development skills. They understand how to develop effective direct mail campaigns, reduce postage expenses, and help clients maximize their marketing investment.

This is not a mailroom, production management, or traditional marketing position. The role focuses on strategic mailing solutions, client consulting, and business growth.