Local Sales Manager--Media Advertising

Local Sales Manager—Media Advertising

Yakima, WA

About This Opportunity

Our Client is looking for an experienced media sales leader to be based in their Yakima bureau office and help lead a high-performing local sales team. This role is for a modern seller–coach: someone who can grow revenue through great fundamentals (new business development, account strategy, inventory/rate management) and through today’s best practices (integrated TV + digital solutions, data-informed proposals, and measurable outcomes).

What You’ll Do

• Recruit, coach, and develop a team of Account Executives focused on solution-selling and strong customer relationships.
• Set clear expectations, drive activity, and build a culture of accountability, curiosity, and continuous improvement.
• Partner with the General Sales Manager and other leaders to execute revenue strategy, forecasting, and go-to-market priorities.
• Lead integrated sales planning across linear TV, streaming/CTV, O&O digital, and Phase 3 Digital services (including audience targeting and performance reporting).
• Join sales calls and ride-along—teaching by doing and helping reps move opportunities forward.
• Support inventory and pricing strategy with a disciplined approach to ratings, avails, pacing, and yield.
• Identify new categories and key accounts, create a plan to win them, and help your team execute it.

What Success Looks Like

• A motivated, well-coached team that consistently hits activity, pipeline, and revenue goals.
• Growth in new local advertisers and deeper share of wallet with existing accounts.
• More integrated proposals that connect brand storytelling with measurable digital performance.
• Strong forecasting discipline and smart inventory management that protect rate integrity.

What We’re Looking For

• 3+ years of success in media sales and/or digital marketing sales; leadership experience strongly preferred.
• Experience building multi-platform solutions (TV + streaming/CTV + digital) and communicating value clearly to local decision makers.
• A coaching/teaching mindset—comfortable developing talent through consistent feedback and field work.
• Strong business acumen with the ability to manage accounts, pricing, and inventory/rate strategy.
• Comfort with modern sales tools: CRM discipline, pipeline management, and performance reporting.
• A collaborative, community-minded approach consistent with Client’s values.

Compensation & Benefits

Base salary: $65,000–$75,000 (plus bonus opportunities tied to achieving revenue goals).

In addition, they provide a $150/month cell phone/gas allowance and a comprehensive benefits package including:

• Medical, dental, vision, prescription, life, and long-term disability insurance
• Employee Assistance Program (EAP) and flexible spending accounts
• 401(k)
• Work/life balance with vacation, sick, and personal days, plus nine paid holidays

Why This Role Is Exciting Right Now

• You’ll sell the full modern toolkit—premium local video plus streaming/CTV and targeted digital—so clients can build brands and drive results.
• You’ll be able to leverage premium sports partnerships in the market—including the Seattle Kraken and Seattle Mariners.
• You’ll lead in a market where community matters, and local businesses still rely on trusted local media to grow.

OUR CLIENT IS AN EQUAL OPPORTUNITY EMPLOYER