VML is seeking a Group Director of First-Party Data & Loyalty Analytics to lead Ford Rewards and Lincoln Access Rewards analytics. You’ll bridge loyalty data with owner marketing communications, shaping strategies and measurable outcomes. The role sits within the WPP Ford team and partnerships across global units.
The position emphasizes insight and business impact, requiring hands-on analytics, executive storytelling, and cross‑functional leadership in a hybrid setup.
#J-18808-LjbffrGroup Director, First-Party Data & Loyalty Analytics in detroit at Unknown Company
This position is listed as full time and hybrid.