Founding Marketing (GTM) Engineer

nRouter is a private, early-stage company building an enterprise LLM gateway that gives every developer unified access, intelligent cost and latency routing, zero double-billing failovers, and in-path guardrails across a live multi-provider catalog behind one API key. As our Founding Marketing (GTM) Engineer, you will sit at the intersection of engineering craft and go-to-market execution. You will build technical marketing systems, developer acquisition funnels, benchmarks, interactive demos, and automated content pipelines that turn engineering leaders into passionate adopters. Compensation structure: 0.25% to 5.0% founding equity paired with a confidential base salary unlocked upon achieving key revenue and customer targets. After one year of continuous service you are recognized with co-founder standing, and your founding equity vests across a multi-year founding schedule. If you are an engineer who loves distribution, marketing systems, and developer-led growth, this is your seat at the table.

Responsibilities

• Build and maintain high-converting developer acquisition funnels, interactive playground showcases, and live benchmark pages
• Instrument end-to-end attribution, analytics, and conversion tracking across self-serve developer and enterprise pipelines
• Partner directly with core engineering to translate architectural releases into compelling technical launches, demos, and docs
• Automate content distribution, SEO/GEO indexing, and social engineering experiments targeting technical buyers and CTOs
• Drive qualified pipeline and self-serve adoption to hit milestone targets that unlock scaling revenue

Requirements

• Full-stack engineering background with hands-on fluency in TypeScript, React/Next.js, and modern web tooling
• Demonstrated track record of technical marketing, developer relations, or growth engineering for developer tools or cloud infra
• Deep analytical rigor: comfortable with SQL, funnel analytics, attribution pipelines, and conversion rate optimization
• Exceptional written technical communication with the ability to build credibility with senior architects and engineering leads
• Self-driven founder mindset comfortable operating with high autonomy and ambitious milestone-based targets

Nice to have

• Prior experience scaling developer adoption at an API gateway, cloud platform, or open-source infrastructure company
• Familiarity with LLM evaluation frameworks, prompt caching, tokenomics, or provider latency characteristics
• Active presence in AI/ML communities, technical blogging, or open-source repositories