Event Technology & Innovation Director

Event Technology Strategy Leader

$112,000.00 yearly – Full-time

Job Designation: Hybrid – Employee divides their time between in‑office and remote work. Access to an office location is required. (Minimum 2 days per week)

This position is an individual contributor role reporting to the Vice President, Experiential Events.

Responsibilities

• Define and execute the vision for DocuSign’s event technology ecosystem
• Develop a multi‑year roadmap aligning event experiences with company growth objectives
• Evaluate, select, and optimize platforms supporting registration, attendee engagement, meetings, content delivery, badging, lead capture, mobile app, and event analytics
• Serve as the executive owner for key event technology vendors and relationships
• Identify opportunities to leverage AI to improve attendee experiences, personalization, content and creative design recommendations, networking, meeting matching, and post‑event engagement
• Partner with Marketing Operations and Analytics teams to introduce AI‑driven insights and automation into event workflows
• Explore emerging technologies that enhance customer engagement and operational efficiency
• Establish best practices and governance around the use of AI within event programs
• Partner with Event Marketing teams to define event measurement standards
• Improve visibility into event influence, engagement, pipeline creation, and customer outcomes
• Create executive dashboards and reporting frameworks connecting event investments to business results
• Drive integration and data integrity between event platforms and systems including Salesforce, marketing automation, CDPs, and reporting environments
• Create scalable processes supporting a growing global event portfolio
• Reduce manual effort through automation and workflow optimization
• Establish technology governance, documentation, and operational standards
• Ensure compliance with privacy, security, and data governance requirements
• Lead and mentor a team of contractors responsible for event systems, registration operations, attendee technology, and platform administration
• Build a culture of innovation, accountability, and continuous improvement
• Manage budgets, vendor relationships, and technology investments

What You Bring

Basic

• 12+ years of experience in event technology, marketing technology, digital experience, marketing operations, or related disciplines
• Experience leading technology strategy for large‑scale B2B event portfolios
• Experience with event technology platforms and ecosystem architecture
• Experience integrating event platforms with Salesforce, Iterable, marketing automation, CRM, and analytics systems
• Experience influencing cross‑functional leaders and driving organizational change
• Experience managing external vendors and technology investments

Preferred

• Experience leveraging AI technologies to improve customer engagement, personalization, operational efficiency, or event experiences
• Experience with platforms such as Swoogo, Cvent, RainFocus, Jifflenow, Salesforce, Marketo, HubSpot, Zoom Events, ON24, or similar technologies
• Experience with mobile app platforms such as Amego, Eventbase, EventMobi, or similar technologies
• Experience building data strategies and measurement frameworks for executive audiences
• Experience supporting global event portfolios across multiple regions
• Experience leading teams through digital transformation initiatives
• Strong executive communication and stakeholder management skills

Wage Transparency

Pay for this position is based on factors including geographic location and may vary depending on job‑related knowledge, skills, and experience.

• Illinois, Colorado, Massachusetts and Minnesota: $158,300.00 – $223,625.00 base salary
• Washington, Maryland, New Jersey and New York (including NYC metro area): $158,300.00 – $232,575.00 base salary

This role is also eligible for the following:

• Bonus: Non‑Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Benefits

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life‑changing events

Work Authorization Notice

Applicants must already be authorized to work in the United States on a full‑time, permanent basis without the need for current or future sponsorship.

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

EEO Statement

It’s important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. DocuSign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can‑do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.