Dynamic Creative Producer

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company (ESOP). The Senior Media Operations Specialist (SMOS) has consistently demonstrated a level of accuracy and autonomy through their experience or tenure. A SMOS has demonstrated impact via standard and error-free outputs, autonomous decision-making at critical junctures, accountability and deep platform subject matter expertise. In this role, the SMOS is the first point of contact for all creative and trafficking needs on unique accounts.

Best-in-class onboarding into the Media Operations Specialist role Through an established workflow, published SOPs, and best-in-class tools, technology, and resources, the SMOS is accountable for onboarding employees into the Media Operations Specialist role In conjunction with the Manager, Ad Operations, the Senior Media Operations Specialist is responsible for setting the systems and infrastructure for accurate deployment of client creative assets, ensuring materials are delivered precisely, timely and to the exact specifications as outlined in contractual agreements with stakeholders – internal and external Improved product quality, increased efficiency and productivity, reduced effort/costs and client satisfaction With an eye on standardization, quality, automation and continuous improvement, the SMOS will be responsible for continuous review and optimization of processes Accountable for process improvements through the lens of digital transformation, SMOS will provide ongoing training and support for the media operations specialist team Ensure that all campaign elements, such as creative assets, dynamic elements, and tracking codes, are correctly implemented and delivered to the channel teams

Key Outcome : Streamlined communication within internal teams Facilitate clear and effective communication between account service, integrated planning, channel and media operations to ensure alignment on campaign creative, timelines, and deliverables Provide training and support to internal teams on media operations processes and tools, ensuring they have the knowledge needed to manage client expectations effectively Foster a collaborative environment between teams, encouraging open communication and teamwork to achieve common goals

Agency-wide Dynamic Creative Optimization (DCO) expertise Manage and execute Dynamic Creative Optimization (DCO) campaigns across platforms (e.g., Collaborate with Strategy, Creative, and Analytics teams to translate campaign objectives into dynamic creative frameworks, including audience segmentation, messaging variants, and feed logic Oversee creative feed onboarding, QA, and ongoing validation, ensuring data integrity and alignment with creative logic Troubleshoot and resolve issues related to feed ingestion, creative rendering, and dynamic logic application in partnership with internal teams and external vendors Conduct thorough QA of dynamic creatives, including scenario-based validation (audience, geography, device, etc.) Act as a subject matter expert (SME) for DCO within Media Operations, contributing to best practices, SOP development, and training Identify opportunities to scale DCO adoption across clients and improve campaign performance through personalization Contribute to process standardization and automation for dynamic creative workflows

Proactively support and participate in agency improvement initiatives Support other teams as time permits Bachelor's degree in Communications, Public Relations, Marketing, Information Technology or a related field

4+ years of experience in related fields; Media, Analytics and/or Operations preferred

Computer literacy to include proficiency with Microsoft Office Suite of Products (Word, Excel, PowerPoint)

Strong written and verbal communication

Advanced Microsoft Excel skills

Intermediate or higher familiarity with ad serving platforms (GCM360)

Experience working with structured data feeds, including validation, transformation, and troubleshooting

Familiarity with dynamic ad serving workflows within platforms like Campaign Manager 360 and rich media/DCO tools

Strong QA mindset with ability to validate complex creative permutations at scale

High exposure to ad campaign management; geo-targeted messaging, local-level creative, product-driven ads)

Exposure to feed-based creative automation tools (e.g., io, Google Studio, Celtra, Flashtalking, Jivox, AdForm) Understanding of data signals used in DCO, including first-party audience data, behavioral triggers, and contextual inputs CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients Accepts accountability to deliver business outcomes, even under changing circumstances. The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (business office with computers and printers, light foot traffic, etc.). COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave.