Director of Customers

Owner's Mindset

Develop and execute Annual Operating Plans (AOPs) and Joint Business Plans (JBPs) with clear priorities, KPIs, and ROI discipline. Proactively identify growth opportunities, remove obstacles, and reallocate resources to maximize long‑term value. Own the total financial performance (revenue, profit, trade, and margin) for the South Central geography, both direct or indirect. Ensure all investments align with strategic priorities and deliver required returns. Ensure frontline execution excellence across ordering, distribution, merchandising, display compliance, and service levels.

Category Ownership

(Direct & Indirect) Serve as the single point of accountability for senior customer relationships across the geography internally and externally. Lead all strategic customer conversations, including growth strategy, portfolio expansion, and issue escalation. Establish Grupo Bimbo as a trusted advisor across Commercial Bakery, In‑Store Bakery, Barcel, and Private Label. Lead without formal authority by aligning Sales, Category, Supply Chain, Marketing, Finance, and Operations behind shared goals. Drive clarity, speed of action, and execution consistency across cross‑functional partners. Communicate strategy, priorities, and performance with clarity and transparency. Provide timely updates on results, risks, and opportunities to internal and external stakeholders. Inspire followership through decisive leadership, resilience, and customer obsession.

• Branded Commercial Bakery
• In‑Store Bakery
• Barcel
• Private Label
• New Growth Customers (NGC)

Situational Adaptability

Adapts approach and attitude in real time, according to the changing demands of different solutions.

Drives Engagement

Creates a climate where people are motivated to do their est to help the organization achieve its objectives.

Ensures Accountability

Holds self and others accountable to meet commitments.

Manages Complexity

Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

Qualifications and Experience

• Bachelor's degree required 10-15 years of progressive experience in CPG sales and/or direct store delivery (DSD)
• Proven experience leading complex customer portfolios and delivering sustained sales and profit results
• Strong record of team leadership with both direct and indirect reports
• Deep capability in analytics, financial acumen, and strategic planning
• Demonstrated ability to lead effectively in highly matrixed organizations
• Strong analytic & communication skills (written, verbal, presentation and interpersonal skills)
• Strong Negotiation Skills having gone through Previous Training
• Ability to work in an extremely complex environment and juggle multiple tasks at one time while also prioritizing the work to completion
• Capable of managing UP & DOWN both internally & externally to achieve intended results
• Strong ability to lead with and without direct authority; collaboration with cross-functional business partners is highly critical
• High Proficiency in Excel, PowerPoint, Syndicated Data, Trade Promotion Management
• Travel required 40‑50%