Director Marketing Analytics

Marketing Analytics Director - Fintech

📍 Miami, FL (Hybrid)

💰 $185k-$215k Base + Bonus

We're partnering with a fast-growing fintech that invests heavily in paid acquisition and is looking for a senior marketing analytics leader to build the next generation of its marketing measurement capability.

This is a unique opportunity for someone who enjoys creating structure where none exists. The business has strong growth ambitions, significant marketing budgets and executive sponsorship, but they've reached a point where increasing spend further requires stronger measurement, experimentation and data science.

You'll own the marketing analytics function end-to-end, helping answer questions such as:

• Is growth limited by creative performance or media allocation?
• Which channels are truly incremental?
• How should budget be optimized across platforms?
• How can acquisition scale without impacting credit portfolio quality?
• What is the true value of a lead before it's acquired?

What You'll Own

✅ Attribution & Measurement Strategy

✅ Media Mix Modeling (MMM)

✅ Incrementality & Geo-Lift Testing

✅ Predictive Lead Scoring

✅ Marketing Taxonomy & UTM Governance

✅ Executive Decision Support

✅ Marketing Analytics Roadmap

Ideal Background

• Built or significantly scaled marketing analytics functions
• Deep attribution, MMM and experimentation experience
• Expertise across both marketing analytics and data science
• Strong understanding of measurement infrastructure
• Strong data background with proficiency in SQL, Python
• Fintech, lending, insurance or complex conversion funnels preferred
• Comfortable operating independently with executive visibility

This role is best suited to someone who enjoys building capability rather than inheriting a mature analytics machine.