Brand Manager

Drew Estate is seeking a talented Brand Manager to translate brand strategy and consumer insights into exceptional marketplace execution and measurable business results.

Before applying for this role, please read the following information about this opportunity found below.

Prior premium cigar expertise is a plus but not a requirement. A genuine curiosity to learn about the premium cigar culture is desired and expected, and ultimate success in the role requires translating that curiosity into industry expertise and impact.

This is a business leadership role grounded in brand management and requiring end-to-end execution excellence. The Brand Manager will translate longer-range brand strategies into in-year go-to-market plans and lead assigned initiatives from Design through Develop, Deliver and Deploy, maintaining ownership and continuity as ideas move from strategy and concept into products, programs, consumer experiences and retail execution.

The successful candidate will have emerging leadership qualities, strong brand management fundamentals, commercial instincts and a bias for action.

They will understand how consumer insight, brand positioning, innovation, financial performance and marketplace execution work together to build brands, and will be eager to continue developing those capabilities at Drew Estate.

Drew Estate views Brand Management as an important source of future marketing leadership. The strongest candidates will bring not only the skills required to perform the role today, but the curiosity, learning agility, judgment and leadership potential to take on significantly greater responsibility over time.

Reporting Relationships

The Brand Manger reports to the Head of Brand Marketing.

Essential Duties & Responsibilities

Develop Yearly Go-to-Market Brand Growth Plans.

• Translate multi-year growth master plan strategies into clear, integrated in-year go-to-market plans for assigned brands with continuous performance tracking.
• Build the execution roadmap across Design, Develop, Deliver and Deploy, establishing priorities, timing, investment requirements, KPIs and cross-functional responsibilities.
• Be accountable for effective execution across all consumer and customer touchpoints, acting as the key execution partner for the Marketing, Sales, Trade Marketing, and Operations teams.
• Manage assigned marketing budgets and be the primary contact for brand performance tracking, recommending in-year adjustments when performance or marketplace conditions require.

Deploy Innovation & Commercialization Plans.

• Translate Drew Estate's longer-range Innovation & Audience Development Master Plan into excellent near-term execution for assigned brands and initiatives.
• Build integrated launch plans across the full Marketing and Sales organizations, ensuring each function has the information, assets, tools and timing required for successful deployment.
• Lead initiatives through the innovation process to delivery, ensuring that the underlying consumer opportunity, brand strategy and business objectives remain connected as concepts move from development through commercialization and launch, on time.
• Ensure launch assets stay true-to-brand across all customer and consumer touchpoints as they to move through Design, Develop, Deliver and Deploy.
• Manage and measure post-launch performance against objectives, capture learnings and recommend actions to improve results.

Deliver Execution Excellence in Market.

• Deliver the end-to-end execution of assigned brand initiatives through Deployment, ensuring the original strategy and consumer idea remain intact as work moves through the organization and into market.
• Serve as the central Brand Management connector across working teams. Establish clear objectives, roles, timelines and deliverables; anticipate dependencies; surface risks early; and bring the right partners together to solve problems.
• Translate brand strategy into compelling consumer, trade and retail execution. Ensure programs are not simply good marketing ideas, but commercially executable programs that work for consumers, retailers and the Sales organization.
• Spend meaningful time in market with consumers, retailers and Sales to understand how programs are actually performing. Identify gaps between strategy and marketplace reality, solve problems quickly and bring those learnings into future brand plans.
• Be self-accountable for delivering work on strategy, on time, on budget and at a consistently high standard.

Skills & Abilities

• Accountability for delivering work on strategy, on time, on budget and at a consistently high standard.
• Strong analytical mindset with the ability to translate data into actionable insights and recommendations.
• Collaborative, cross-functional working style.
• Excellent people and project management skills with high attention to detail and execution quality.
• Strong verbal and written communication skills.
• Knowledge of MS Word, Excel, Explorer, Outlook, etc.
• Comfortable working in a dynamic, fast-paced environment.
• Professional and positive demeanor.
• Ability to multi-task, prioritize, juggle multiple priorities and adapt quickly.
• Ability to work independently and in a collaborative environment.

Education & Experience Requirements

3-5 years of progressive brand marketing experience, ideally within consumer products, beverage alcohol, premium/luxury consumer products or another sophisticated consumer marketing organization.

• Strong grounding in brand positioning, consumer insights, annual brand planning, integrated marketing, innovation and commercial execution.
• Experience taking significant brand initiatives from idea to successful in-market execution.
• Strong project-management capability and demonstrated ability to manage multiple interconnected workstreams, timelines and stakeholders.
• Financial and analytical capability, including experience managing marketing budgets and interpreting brand and business performance.
• Strong written, verbal and presentation skills.
• Demonstrated ability to build productive cross-functional relationships and influence without direct authority.
• Bachelor's degree required; MBA or advanced degree valued but not required.
• Experience in premium hand-rolled cigars, spirits, wine, premium lifestyle, hospitality or other culturally-driven
• consumer categories is particularly attractive.
• Experience operating within a regulated category is a meaningful advantage but is not required.

Work & Travel Requirements

• This is an in-office position based in Doral, Florida with a hybrid work schedule consistent with current company policy.
• Remote candidates will not be considered. xhqgsiq
• Flexibility to travel 25% of the time.

What We Offer

• Highly Competitive Base Salary commensurate with experience
• Performance-Based Incentive Opportunities
• Medical, Dental, Vision, Basic Life Insurance effective on date of hire
• Generous 401(k) Plan with Company Match
• PTO Days
• Company Laptop