Where retail sales associates are most in demand
These are the US metro areas with the highest concentration of retail sales associates — not simply the biggest cities. Ranked using Bureau of Labor Statistics employment data.
How this ranking works
A location quotient compares how common a job is locally against how common it is nationally. 1.0 means exactly the national average. 2.0 means the job is twice as concentrated there as it is across the country as a whole.
We rank by concentration rather than raw headcount deliberately. The largest metros have the most of nearly every job simply because they have the most people — ranking that way would show you the same list of big cities for every occupation. Concentration tells you something different: where this work is disproportionately part of the local economy, which is where your experience carries the most weight.
Metro areas by concentration
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1
Arecibo, PR 2.6×
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2
Ponce, PR 2.3×
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3
Aguadilla, PR 2.2×
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4
Myrtle Beach-Conway-North Myrtle Beach, SC 2.1×
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5
Guayama, PR 2.1×
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6
Daphne-Fairhope-Foley, AL 2.1×
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7
Mayaguez, PR 2.0×
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8
Punta Gorda, FL 1.9×
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9
Crestview-Fort Walton Beach-Destin, FL 1.8×
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10
Hilton Head Island-Bluffton-Port Royal, SC 1.8×
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11
Parkersburg-Vienna, WV 1.7×
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12
Sebastian-Vero Beach-West Vero Corridor, FL 1.7×
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13
Saginaw, MI 1.7×
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14
Minot, ND 1.7×
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15
Rapid City, SD 1.7×
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16
Hot Springs, AR 1.7×
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17
Homosassa Springs, FL 1.7×
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18
Hattiesburg, MS 1.7×
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19
Sebring, FL 1.6×
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20
San Juan-Bayamon-Caguas, PR 1.6×
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21
Cape Coral-Fort Myers, FL 1.6×
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22
Deltona-Daytona Beach-Ormond Beach, FL 1.6×
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23
North Port-Bradenton-Sarasota, FL 1.6×
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24
Naples-Marco Island, FL 1.6×
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25
Jacksonville, NC 1.6×
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (2025). Areas with fewer than 100 people in this occupation are excluded — a handful of workers in a small town produces a dramatic ratio off a base too small to mean anything.
Highest paying metro areas
Concentration and pay are not the same thing, and they often point at different places. Cost of living is not adjusted for here — a higher figure in an expensive metro is not automatically a better outcome.
- San Jose-Sunnyvale-Santa Clara, CA $21.26/hr
- San Francisco-Oakland-Fremont, CA $21.08/hr
- Seattle-Tacoma-Bellevue, WA $20.23/hr
- Napa, CA $19.61/hr
- Kahului-Wailuku, HI $19.05/hr
- Santa Rosa-Petaluma, CA $19.02/hr
- Mount Vernon-Anacortes, WA $18.87/hr
- Boulder, CO $18.61/hr
- Longview-Kelso, WA $18.60/hr
- Santa Cruz-Watsonville, CA $18.57/hr
Outside the metros
BLS also reports rural and small-town regions separately. These often have far higher concentration and less competition for the same work.
- Puerto Rico nonmetropolitan area 1.8× · $10.50/hr
- Southwestern New Hampshire nonmetropolitan area 1.6× · $17.19/hr
- Virgin Islands 1.6× · $13.84/hr
- Sussex Delaware nonmetropolitan area 1.6× · $16.81/hr
- East Tennessee nonmetropolitan area 1.6× · $14.81/hr
- Hawaii / Kauai nonmetropolitan area 1.5× · $18.42/hr
- Northern New Hampshire nonmetropolitan area 1.5× · $17.30/hr
- Southwest Missouri nonmetropolitan area 1.4× · $14.68/hr
- South Florida nonmetropolitan area 1.4× · $16.61/hr
- Northwest Colorado nonmetropolitan area 1.4× · $19.65/hr
- Maryland nonmetropolitan area 1.4× · $16.49/hr
- Western Wyoming nonmetropolitan area 1.3× · $17.13/hr
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Employment and concentration figures are from the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics programme and describe the whole occupation, not LocalWork listings. They are a guide to where work is concentrated, not a guarantee of current openings.