Driving website strategy for two high-traffic sites, the full-time Director, Website Strategy will manage non-paid acquisition efforts, optimize user experience, and leverage AI tools to enhance performance in a remote work environment. Key responsibilities Develop and execute a comprehensive website strategy to drive qualified traffic and performance growth across all brands Own and optimize non-paid acquisition channels to convert qualified traffic into revenue through various sales motions Lead cross-functional teams in implementing SEO and AEO strategies, utilizing AI tools for content generation and analytics Required qualifications Proven leadership experience in website strategy and digital marketing with a successful track record Strong understanding of website analytics tools and data-driven decision-making Experience in driving traffic and optimizing user experience in a Product Led environment Familiarity with AI tools for content creation and strategic analysis Ability to thrive in a fast-paced, remote working environment while managing key success metrics
Website Strategy Director in workfromhome at Unknown Company
This position is listed as full time and able to be worked remotely.