Owning the website and lifecycle communication, the full-time independent contractor Website Marketing Lead will manage website structure and messaging, develop customer journeys post-purchase, and create impactful email marketing campaigns while working remotely with flexible hours. Key responsibilities Own the structure, messaging, and conversion optimization of the website and key product pages Build customer journeys for onboarding, reorders, and win-back strategies to achieve recurring revenue goals Define positioning and messaging for the company and product lines across various customer segments Required qualifications 4+ years in B2B or e-commerce marketing with a focus on website conversion and lifecycle management Proven experience in creating copy and web pages based on real customer research Demonstrated success in building lifecycle or email programs that resulted in measurable revenue growth Understanding of A/B testing principles and metrics Fluent written English with the ability to manage projects independently from strategy to execution
Website Marketing Lead in workfromhome at Unknown Company
This position is listed as contract and able to be worked remotely.