Webinar Program Manager Go To Market

Run the webinars customers actually stay for, from concept generation and promotion logistics, to some camera hosting.

• Act as the end-to-end Webinar Program Manager for global customer webinars, from campaign alignment through live delivery, on-demand promotion, and lead follow-up.
• Translate Business Unit priorities and subject expert input into content plans, audience journeys, and measurable program objectives.
• Prepare speakers and manage rehearsals, run-of-show documents, and production details so every session is ready before it goes live.
• Write webinar messaging and promotion packages, including registration copy, invitations, reminders, social posts, and post-event emails.
• Host sessions when the format calls for it, handling speaker introductions, transitions, and audience Q&A, and troubleshoot live issues as they come up.
• Coordinate campaign setup, lead capture, routing, and on-demand publishing with Campaign Managers, Digital Marketing, and Marketing Operations.
• Report on registration, attendance, engagement, and lead quality, then bring leadership clear recommendations and next steps.

• 4-6 years of experience in project management, digital marketing, digital event production, or marketing programs, owning timelines and status reporting in a large, global, matrixed organization.
• At least four years coordinating webinars, digital events, or marketing campaigns, and a clear sense of what it takes to get a live session over the line.
• Provide us with links to webinars you have been involved with.
• A knack for keeping multiple concurrent projects organized with proven frameworks and governance, even when priorities and timelines shift.
• Clear communication with everyone from individual subject experts to senior leadership, in writing, in meetings, and in front of an audience.
• Equal comfort leading from behind the scenes and representing the program on camera.
• A taste for building templates, SOPs, and playbooks that make recurring programs easier to repeat and scale.

• Webcast and virtual-event platforms such as Brandlive, ON24, Zoom Webinar, or Webex.
• Microsoft 365 for presentation development and program documentation.
• Video editing and content production software such as Adobe, TechSmith, or DaVinci (nice to have).
• Marketing platforms and digital asset management systems used for registration, email campaigns, and surveys.
• Analytics and reporting tools for tracking registration, attendance, engagement, and lead performance.
• AI tools for speeding up content development, workflows, and program decisions.