Leading web strategy and development for the corporate website, the full-time remote Web Strategy Manager will manage site architecture, conversion rate optimization, and user experience while overseeing an internal web developer and reporting on web performance to marketing leadership. Key responsibilities Lead web strategy and development, including site architecture and performance roadmap Own GEO and AEO strategy, partnering with content teams to improve AI-generated search results Manage conversion rate optimization and user experience strategy using GA4 and behavioral data Required qualifications 6+ years in web development or strategy, with 2+ years in a management role Strong technical background in site architecture, CMS platforms, and web technologies (HTML/CSS/JavaScript) Understanding of GEO/AEO principles and structured data for content strategy Proven experience in improving conversion rates and site performance using GA4 Agency management experience integrating internal and external resources