Apex Service Partners: Web DesignerApex Service Partners is a people-focused HVAC, plumbing, and electrical services group whose goal is to partner with and build leading local brands around the country. We are building an internal website team to take more of our digital presence in-house, and we are looking for a Web Designer to help shape how our brands look, feel, and convert across the web at scale.About the RoleReporting to the Web Developer, the Web Designer is responsible for building the visual and UX foundation of our in-house website program. In the first 120 days, this person will develop brand and design standards, build a reusable component library in Figma, design core page templates, and deliver designs for the first sites rebuilt on our master WordPress template.
The ideal candidate brings a strong eye for conversion-focused design, deep experience with Figma and WordPress, and the discipline to build systems that scale across a large, multi-brand portfolio.Key ResponsibilitiesDesign Standards & SystemsCollaborate with the creative team to develop and document typography, color, spacing, and component standards across Apex brandsBuild a reusable component and block design library in Figma, aligned to the master WordPress template, covering heroes, services, forms, CTAs, and moreEstablish, document, and apply mobile-first design standards consistently across site templatesDocument CRO best practices covering forms, CTAs, hero structure, and social proof placement for use across the teamSite Design & DeliveryConduct a visual consistency, UX, and brand audit of in-house sites, delivering a prioritized action list to the Web Developer and leadershipDesign 8 to 10 core page templates including home, service, location, contact, blog, and othersDeliver full site designs on the master template, targeting three or more completed site designs within the first 120 daysOwn the design-to-dev handoff process, including a documented workflow with specs, assets, and review checkpointsCollaboration & QualityWork closely with the Web Developer to ensure designs are technically feasible and align with the WordPress block libraryPartner with the Content Writer to ensure design templates support content frameworks and brand voice across all page typesMaintain design quality and visual consistency across a growing portfolio of in-house sitesServe as the cross-functional design voice in conversations with SEO, PPC, and Analytics teamsQualifications3+ years of experience in web design, with a strong portfolio demonstrating UX, visual design, and conversion-focused thinkingProficiency in Figma, including component libraries, auto-layout, and developer handoff flowsSolid understanding of WordPress and how design systems translate into block-based themes and page buildersStrong grasp of mobile-first design principles and responsive layout best practicesKnowledge of CRO principles, including form design, CTA placement, and user behavior patternsAbility to work within brand guidelines across multiple brands and maintain visual consistencyStrong communication skills; comfortable presenting design decisions to executivesExperience working in a multi-location or home services environment a plusFamiliarity with ADA accessibility standards and web design compliance a plusExperience with project management tools such as Monday.com a plusRole RequirementsRole is full time in Irving-Las Colinas, TXAll employees must work in our office 4 days a week, with Wednesday being work-from-homeTravel Requirements: 10%Pay TransparencyThe annual pay opportunity for this role ranges from $65,000 to $80,000 DOE. The actual pay is dependent upon many factors, such as training, transferable skills, work experience, business needs, and market demands.We provide a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays, and paid time off (PTO). Please note that the compensation information is a good faith estimate for this position.
It assumes a rate based on location and experience.Apex Service Partners is an Equal Opportunity Employer. We provide equal employment opportunities to everyone regardless of their race, ethnicity, beliefs, religion, marital status, gender, gender identity, citizenship status, age, veteran status, or disability. We thank all applicants in advance for their interest in this position; however, only those selected for an interview will be contacted.