VP, Sales – North America

• Develop and execute regional sales strategies to exceed revenue, profitability, and growth objectives
• Drive new business acquisition and expansion across North America
• Establish market and growth initiatives aligned with corporate objectives
• Monitor sales performance, forecast accuracy, and key business metrics
• Build and maintain a healthy, predictable pipeline
• Own regional pipeline creation strategies and execution
• Lead and mentor sales resources responsible for prospecting, lead generation, market awareness, and campaign execution
• Develop programs that increase market visibility, customer engagement, and qualified opportunity development
• Implement pipeline management disciplines to improve conversion rates and sales velocity
• Define and execute regional partner strategies
• Lead Account Managers responsible for recruiting, developing, enabling, and managing partners
• Establish strategic relationships with system integrators, technology alliances, service providers, and other key partners
• Identify new partnership opportunities
• Analyze market dynamics, customer requirements, competitive landscapes, and industry trends
• Develop regional use case strategies for key vertical markets
• Collaborate with Product, Marketing, Sales Excellence, and Commercial Operations teams
• Lead, coach, and develop high-performing sales, management, and demand creation teams
• Foster accountability, collaboration, continuous improvement, and customer success
• Mentor leaders and individual contributors
• Communicate customer requirements and market feedback across the organization
• Promote a customer-first mindset focused on long-term value and relationship development

Requirements

• Bachelor’s degree in Business, Marketing, Engineering, Communications, or a related field
• 10+ years of progressive leadership experience in indirect sales models, channel development, business development, or market expansion
• Demonstrated success leading regional or multi-country sales organizations
• Proven experience leading demand creation, pipeline development, and partner-led go-to-market strategies and growth initiatives
• Strong understanding of sales cycles and complex solution selling
• Experience in technology, telecommunications, networking, cloud, cybersecurity, satellite communications, or related industries preferred
• Strong background in channel-led sales organizations, channel strategy development, and partner planning
• Experience operating within a dual sales model balancing demand generation and channel sales execution
• Ability to engage and influence CIOs, CTOs, and other senior technology decision-makers
• Experience selling enterprise technology solutions, including hardware, software, and services
• Strong understanding of recurring revenue business models (MRR/ARR and subscription-based offerings)
• Experience coaching sales teams in a Salesforce CRM environment, including dashboards, KPI management, revenue velocity tracking, forecasting, and pipeline management
• Experience selling into Energy, Utilities, Oil & Gas, Renewable Energy, and Critical Infrastructure sectors
• Experience supporting disaster recovery, business continuity, or resiliency solutions highly preferred
• Strong business acumen and market insight
• Strong understanding of sales performance metrics and operational excellence
• Expertise in building high-value partner relationships
• Strong communication, negotiation, and presentation skills
• Proven ability to coach, mentor, and develop diverse, high-performing teams

Core Competencies

Demonstrates expertise in developing and executing regional sales strategies, driving new business acquisition, and leading high-performing sales teams. Proficient in pipeline management, partner strategy execution, and fostering strategic relationships within technology and telecommunications sectors.

Highest-signal resume keywords

• Regional Sales Strategy Development
• Pipeline Management
• Partner Relationship Management
• Demand Creation Leadership
• Sales Performance Metrics Analysis

Hard Skills

• Sales Cycle Understanding
• Complex Solution Selling
• Salesforce CRM Proficiency
• Enterprise Technology Solutions Sales
• Recurring Revenue Business Models
• Channel Strategy Development
• Market Dynamics Analysis
• Forecasting
• KPI Management
• Pipeline Development

Soft Skills

• Communication Skills
• Negotiation Skills
• Presentation Skills
• Coaching and Mentoring
• Collaboration

Industry Keywords

• Technology
• Telecommunications
• Networking
• Cloud
• Cybersecurity
• Satellite Communications
• Energy
• Utilities
• Oil & Gas
• Renewable Energy