VP, Product Management – CTV

• Own and articulate the vision and strategic roadmap for all CTV across buy-side and sell-side initiatives, including Publica-related product initiatives.
• Manage, mentor, and elevate a team of 6–7 product managers.
• Guide delivery of an ambitious roadmap and milestones across content-transparency measurement, pre-bid controls, and measurable media-quality business performance.
• Partner with Go-To-Market and Product Marketing teams to launch products, drive market adoption, and deliver revenue impact.
• Serve as an internal and external evangelist for CTV products.
• Build relationships and manage stakeholder needs across Business Development, M&A, engineering, sales, clients, and industry partners.
• Conduct market research, opportunity assessments, and competitive analysis.
• Identify opportunities for organic growth and potential acquisitions.
• Report directly to the Chief Product Officer and engage with the board and senior leadership team.

Requirements

• Deep technical and market knowledge of the CTV ecosystem, including SSAI, header bidding, ad serving, DSPs, and SSPs.
• 15+ years in Product Management, with a significant portion focused on programmatic, video, and/or CTV advertising products.
• Demonstrated success building and delivering complex products from strategy through launch, including navigating product failures and extracting key learnings.
• Proven track record of managing, coaching, and developing high-performing product teams, with at least 5+ years in a leadership role.
• Exceptional ability to lead through ambiguity, manage trade-offs, and influence cross‑functional partners without direct authority.
• Strong commercial mindset, linking product strategy directly to revenue growth and business outcomes.
• Passion for innovation and change management, inspiring teams to leverage technologies like AI.
• Outstanding communication skills, including engaging external clients, presenting to executive boards, and inspiring engineering teams.
• Ability to thrive in a fast‑paced, high‑growth environment and willingness to roll up your sleeves.
• Strong business acumen; experience in M&A evaluation and complex partner negotiations is a significant plus.

Core Competencies

Demonstrates deep technical and market knowledge of the CTV ecosystem, with a strong focus on product management, team leadership, and strategic growth initiatives. Proven ability to drive product strategy, manage complex stakeholder relationships, and deliver measurable business outcomes.

Highest-signal resume keywords

• Product Management
• CTV Ecosystem Knowledge
• Team Leadership
• Market Research
• Commercial Mindset

ATS Optimization Keywords

Hard Skills

• Programmatic Advertising
• Video Advertising
• CTC Product Development
• Product Strategy
• Complex Product Delivery
• M&A Evaluation
• Stakeholder Management
• Competitive Analysis
• Ad Serving
• Header Bidding

Soft Skills

• Exceptional Communication
• Leadership
• Change Management
• Influencing Without Authority
• Coaching

Industry Keywords

• CTV
• Business Development
• Go-To-Market Strategy
• Revenue Growth
• Media Quality

Tools & Technologies

• SSAI
• DSPs
• SSPs
• AI Technologies