VP, Performance Marketing — Multi-Brand Growth

Backcountry is seeking a Vice President of Performance Marketing to own the paid media P&L and multi-year strategy across four brand banners. This executive role sits on the marketing leadership team and partners with Creative, Merchandising, and eCommerce to ensure cohesive investment, assortment, and site experience.

You will set channel allocation, build the org, and establish a multi-year roadmap. Expect to lead a lean but high-impact team and drive measurable media efficiency across the