VP of Performance Marketing

Owning the consumer acquisition business, the full-time remote VP of Performance Marketing will manage day-to-day performance across first-party and third-party acquisition, focusing on revenue, contribution margin, and strategic growth while developing channel leaders and improving measurement and conversion signals. Key responsibilities Oversee performance marketing initiatives, ensuring accountability for revenue and growth metrics Manage forecasting and capital allocation for acquisition budgets and partner demand Develop and lead teams to incubate new growth opportunities and enhance AI-enabled operating models Required qualifications Senior leadership experience in performance marketing or digital acquisition Direct ownership of substantial budgets and multi-channel portfolios Strong understanding of key performance metrics such as ROAS, CAC/CPA, and LTV Experience in managing teams and building accountable structures Proficiency in MarTech/AdTech and analytical tools for measurement and attribution