VP of Marketing

To drive growth in a rapidly expanding telehealth business, the full-time VP of Marketing will lead the brand's marketing strategy, overseeing positioning, go-to-market plans, and demand generation while managing a budget and building a high-performing team in a fully remote environment. Key responsibilities: Own the marketing strategy for Patiently, setting growth plans and translating them into actionable priorities and budgets Lead the brand's positioning and narrative, ensuring consistency across various conditions and adapting messaging for different patient populations Build and execute go-to-market plans for new conditions and channels, creating a repeatable playbook for successful launches Required qualifications: Minimum of 10+ years of marketing experience, with at least 3 years in a senior leadership role Proven experience in brand positioning, acquisition, conversion, and retention programs, preferably in digital health or consumer health Experience marketing across multiple distribution channels, including D2C and B2B Strong track record of building and scaling marketing teams with effective processes Fluency with data and experience in setting KPIs and managing budgets based on performance metrics