VP of Growth – NYC

Job Title: VP of Growth – NYC
Job ID: 84965
Location: Santa Monica, California

Overview:

Our client is looking for a VP of Growth to build and scale their growth engine – from strategy to execution. You’ll oversee attribution, conversion, platform optimization, data hygiene, user experience, funnel optimization, and own the full customer lifecycle across all of our channels. As a key member of the leadership team, you’ll be responsible for building a high-converting growth engine that drives customer acquisition, engagement, and long‑term value.

What you will be doing:

• Own and drive the end-to-end growth strategy across performance marketing, site, mobile, retention, and analytics
• Design, build, and own our data warehouse and attribution models end-to-end
• Allocate spend between platforms, channels, partners, and campaigns with a focus on experimentation and data-driven decision making
• Ensure continuous data hygiene and accuracy
• Lead optimization of the company website and checkout experience to increase conversion and average order value
• Manage P&L, including revenue forecasting, budget allocation, CAC/LTV tracking, and unit economics
• Partner with Product, Brand, and CX teams to ensure seamless and engaging digital experiences
• Select tools, technologies, and best practices to scale growth efficiency
• Oversee performance marketing campaigns (paid search, paid social, affiliates, influencers) in partnership with internal teams and agencies
• Build out the growth team as the company scales

What you must have:

• 4 – 8+ years of experience in a high-growth startup, ideally in consumer hardware or tech
• Proven track record of scaling startups from early-stage to $50M+
• Experience with both hands‑on implementation of data platforms and management of internal teams and third-party partners
• Deep understanding of ad platforms, data warehouses, funnel optimization, UX/UI, and performance media
• Must be an analytical thinker with strong command of data, A/B testing, and attribution
• Comfortable in scrappy, high‑growth environments with a focus on execution
• Passionate about sleep, health, and using technology to improve lives

Salary/Rate Range:

$200,000 – $250,000