VP Marketing

Driving the commercial marketing strategy in a remote setting, the full-time Vice President of Commercial Marketing will own the P&L, lead a multidisciplinary marketing organization, and architect high-impact programs to expand strategic partnerships and enhance member acquisition. Key responsibilities: Develop and execute B2B messaging and positioning strategies to engage payers, employers, and health systems Architect and manage data-driven account-based marketing strategies targeting high-value enterprise accounts Build and scale a sophisticated MarTech stack, leveraging AI to enhance marketing operations and campaign performance Required qualifications: 10+ years of B2B marketing experience, with 5+ years in a senior leadership role in high-growth environments, preferably in healthcare or digital health Proven track record of managing pipeline and revenue influence metrics such as LTV/CAC Deep understanding of the healthcare ecosystem and experience marketing to payers, employers, and health systems Fluency with modern marketing automation tools and a strong enthusiasm for leveraging AI in marketing Experience in architecting data-driven account-based marketing strategies for large enterprise accounts