VP, Marketing Effectiveness

• Manages a large, cross-client analytics team
• Takes ultimate responsibility for all work done by their team
• Ensures successful client delivery
• Establishes, implements and advocates vision/strategy for the team
• Leads a cross-functional team performing data requirements, dashboards, custom and ad hoc analyses
• Understands the client’s business and presents deliverables that articulate business value
• Empowers direct reports to own their client relationships and projects
• Maintains positive partnerships with internal stakeholders and clients
• Acts as the senior most point of contact for Marketing Effectiveness
• Manages performance and career growth of junior team members
• Provides thought leadership internally and for clients

Requirements

• Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
• 12+ years in a quantitative business environment
• 6+ years in marketing analytics with knowledge of the media planning process
• Experience in data visualization (Excel, Tableau, Power BI, Datorama)
• Advanced media measurement capabilities (i.e. MMM, MTA), and planning A/B and Match Market testing
• Advanced in SQL, Python, or R
• Excellent written and verbal communication skills
• Strong organizational skills, political instincts, and proven-leadership ability.

Core Competencies

Demonstrates expertise in managing cross-client analytics teams, ensuring successful client delivery, and providing thought leadership in marketing effectiveness. Proficient in advanced media measurement and data visualization tools to drive business value and empower team members.

Highest-signal resume keywords

• Team Management
• Marketing Analytics
• Data Visualization
• Advanced SQL
• Thought Leadership

ATS Optimization Keywords

Hard Skills

• Statistics
• Economics
• Data Science
• Marketing Analytics
• Data Visualization
• SQL
• Python
• R
• Media Measurement
• A/B Testing

Soft Skills

• Excellent Communication
• Organizational Skills
• Political Instincts
• Proven Leadership

Industry Keywords

• Quantitative Business Environment
• Media Planning Process
• Client Relationships
• Cross-Functional Team

Tools & Technologies

• Excel
• Tableau
• Power BI
• Datorama