Citi is seeking a VP of Marketing Effectiveness to lead measurement programs, develop analytics-driven insights, and enable optimization across marketing campaigns. You will partner with the Head of Data and Effectiveness and collaborate with brand, content, and sponsorship teams in a highly regulated financial services environment.
You will design and manage brand lift studies, ROI analyses, and dashboards, using Adobe Analytics and Sprinklr, to deliver clear insights and drive growth across
#J-18808-LjbffrVP, Marketing Analytics & ROI Optimization in new york at Unknown Company
This position is listed as full time and onsite.