VP Lifecycle Marketing

Leading the strategy for member engagement and retention, the full-time remote VP Lifecycle Marketing will define engagement strategies, build measurement frameworks, and oversee a team focused on loyalty programs, email marketing, and retention efforts. Key responsibilities: Define the member engagement strategy and segmentation framework across various channels Own the measurement framework to demonstrate CRM's value and manage the financial narrative and performance targets Build and lead the lifecycle marketing organization, fostering a consumer-centric and data-driven culture Required qualifications: 15+ years of experience in lifecycle, CRM, or engagement marketing, preferably in subscription or DTC ecommerce Proven track record of developing measurement frameworks that demonstrate CRM's business value Strong understanding of MarTech architecture and experience with tools like ESPs and CDPs Experience in launching or scaling loyalty programs Strong cross-functional leadership skills with experience negotiating priorities at the executive level