VP, Earned Measurement & Insights

VP, Earned Measurement & Insights

Day One Agency – Brand Reputation, New York – Full‑time – Hybrid work schedule – NYC only.

About the Role

Drive the future of earned measurement and insights for our communications practice. Build a measurement capability from scratch, set the vision, lead a high‑performing team, and serve as a key voice on the Senior Leadership Team. Deliver frameworks, toolstack evolution, AI integration, and business‑impact reporting that moves beyond vanity metrics.

Responsibilities

• Define & Drive the Vision: Establish and evolve Day One’s earned measurement framework to anticipate industry shifts and client needs.
• Leadership & Team Development: Hire, mentor, and lead a measurement team; invest in training and embed comms measurement into the agency culture.
• Client & C‑Suite Partnership: Serve as senior counsel to clients, translating complex data into compelling insights for senior executives.
• Innovative Frameworks: Create cutting‑edge measurement frameworks connecting earned, owned, and paid media to business outcomes.
• Toolstack Curator: Evolve and manage modern measurement tools, staying ahead of emerging platforms.
• AI Integration: Identify and integrate AI and automation tools into workflows to enhance speed, scale, and insights.
• Training & Upskilling: Lead internal education to ensure the team is fluent in measurement principles and client reporting best practices.
• Thought Leadership & Industry Voice: Represent Day One externally, build relationships, and share perspectives through panels, publications, and events.
• Cross‑Functional Collaboration: Partner with comms, creative, digital, and strategy leads to embed measurement thinking into campaign design.
• Reporting & Design: Drive clarity in reporting frameworks—prioritizing storytelling, design thinking, and executive‑friendly dashboards.
• SLT Contributor: Ensure measurement is integrated into team‑wide priorities and growth strategies.

Requirements

• 10+ years in communications, media intelligence, analytics, or related fields with a focus on measurement and reporting.
• Bachelor’s degree required; advanced degree a plus.
• Deep understanding of earned media measurement frameworks and experience designing bespoke reporting systems.
• Strong grasp of social, influencer, and digital analytics and how they intersect with PR and brand reputation.
• Familiarity with AI, automation, and data visualisation tools to enhance reporting efficiency.
• Proven ability to communicate insights to senior executives and turn data into actionable strategy.
• Leadership experience with a track record of building and inspiring teams.
• Comfort navigating ambiguity and driving innovation in a fast‑paced environment.
• Excellent written and verbal communication skills; strong presenter.
• Ability to travel periodically to engage with clients and represent Day One externally.

Why Join Us?

• Impactful Work: Shape public discourse and influence perceptions.
• Innovative Environment: Work in a team that values creativity, experimentation, and forward thinking.
• Growth Opportunities: Access professional development resources and clear career advancement paths.
• Inclusive Culture: Join a diverse and supportive community that celebrates all perspectives.

Compensation & Benefits

Base compensation: $160,000–$190,000 (NYC Pay Transparency Law). Eligibility for comprehensive benefits.

• Health Care (Medical, Dental, Vision)
• Paid Time Off and Company Paid Holidays
• Summer Fridays
• 401(k) Retirement Plan with Company Match
• Lifestyle Spending Account
• Paid Parental Leave
• Commuter Benefits
• Company Credit Card
• Uber Business Account
• New Business Referral Bonus
• Employee Referral Bonus

The Company is committed to fair and equitable compensation practices.

Seniority Level

Executive

Employment Type

Full‑time

Job Function

Other