VP, E-Commerce Artist & Label Services

About the Role

Vice President, D2C Marketing will lead the global direct-to-consumer marketing function for Warner Music Group’s merchandise and e‑commerce division, WMX.

Responsibilities include overseeing marketing strategy across artist e‑commerce, third‑party business, and new D2C properties; managing senior marketing leaders; owning CRM, lifecycle marketing, paid media, and fan data strategy; coordinating with labels, global marketing, e‑commerce, creative and operations teams; driving growth, diversifying revenue, and building scalable fan‑first marketing systems.

Key Responsibilities

• Lead and manage a team of senior marketing leaders embedded with label partners to plan and execute D2C campaigns.
• Own the global CRM and lifecycle marketing strategy, including email, SMS, and data acquisition initiatives.
• Oversee marketing for WMX’s third‑party business to drive growth beyond Warner‑signed artists.
• Develop and launch new D2C properties and platforms that expand WMX’s e‑commerce footprint and diversify revenue.
• Set and manage paid media strategy across Meta, Google, TikTok, and emerging platforms.
• Partner with e‑commerce, creative, and operations teams to ensure marketing initiatives are operationally sound and scalable.
• Establish KPIs, reporting frameworks, and performance dashboards across all D2C marketing efforts.

Qualifications

• Senior D2C marketing leader with experience managing teams and complex stakeholder relationships.
• Strong understanding of how to market to fans across music, culture, and consumer products.
• Comfortable balancing long‑term strategy with near‑term execution.
• Ability to build systems that scale while supporting artist‑specific nuance.
• Data‑informed and results‑oriented, with a talent for creative storytelling.
• Experience working closely with labels, brand partners, or similarly matrixed organizations.

Preferred Experience (Optional)

• 7–10 years of experience in a similar role.
• Proven success growing third‑party or non‑core revenue streams.
• Experience launching and scaling new digital commerce properties or platforms.
• Experience coordinating international campaigns across global markets.

Requirements

• Minimum of 5 days per week in the office (in‑office collaboration required).
• Salary range: $124,000 to $200,000. Pay is dependent on experience and business needs.

Equal Opportunity Employer

Warner Music Group is an Equal Opportunity Employer.