VP Director, Analytics

New York, NY Hybrid SALARY: $175,000 - $235,000

VP Director, Analytics

Our client, a growing NYC-based media agency, is seeking a driven and intellectually curious VP Director of Analytics to join their team. This position follows a hybrid schedule and offers a highly collaborative environment that values balance and flexibility. In this role, you will serve as a strategic analytics leader embedded within a cross-functional team responsible for planning and execution. You will develop insight-driven solutions that demonstrate the impact of media investments, identify growth opportunities, and help shape forward-thinking marketing strategies. You will also play a key role in promoting the value of media as a driver of business results - both internally and in partnership with clients.

Key Responsibilities

• Lead Data-Driven Strategy & Insights


• Develop and guide cross-channel strategies grounded in advanced analytics, forecasting, and performance modeling


• Turn complex data into clear, actionable stories that resonate with clients


• Evaluate audience data ecosystems and advance the use of first-party data strategies


• Encourage adoption of modern measurement solutions, automation, and marketing technology enhancements


• Enhance Campaign Effectiveness


• Collaborate with data and technology partners to establish comprehensive measurement frameworks (including attribution, incrementality, conversion tracking, and KPI development)


• Analyze campaign performance and recommend data-backed optimizations supported by sound statistical methodology


• Create and expand automated reporting systems and dashboards


• Ensure alignment across strategy, activation, and analytics teams to enable seamless sharing of insights


• Lead experimentation initiatives and maintain structured test-and-learn programs

Qualifications

• 10+ years of experience within a media agency, with strong exposure to digital analytics and performance measurement


• Demonstrated ability to manage client relationships and communicate strategic recommendations effectively


• Deep technical knowledge of analytics tools, tagging/measurement frameworks, data visualization platforms, and attribution methodologies


• Track record of driving continuous improvement through testing and optimization


• Experience working with external partners and staying current on industry developments


• Proven leadership skills, including mentoring and managing junior team members


• Strong understanding of performance analytics, campaign measurement, and optimization practices


• Technical aptitude with familiarity across platform analytics and data environments


• Comfortable working with reporting tools, automation processes, and complex data ecosystems


• Naturally inquisitive mindset with an interest in emerging tools, trends, and partnerships


• Confident communicator in client-facing settings, able to present insights and engage in strategic discussions


• Collaborative and relationship-focused, recognizing the importance of trust and teamwork


• Self-directed with strong analytical thinking and problem-solving capabilities


• Ability to connect media strategy, execution, and analytics through a performance-focused lens


• Experience advancing measurement capabilities, automation, and audience data strategies across multiple clients

TOOLS REQUIRED:

• Business Intelligence: Advanced Excel (required), Tableau, PowerBI, Datorama, Looker/Looker Studio, Domo, PowerPoint


• Data Management & Transformation: ETL Tools (Adverity, Datorama), Alteryx, SQL (preferred), Python (nice to have)


• Data Storage/Cloud: AWS (Redshift, S3), Starburst.io, Datorama, Snowflake, Domo


• Media Platforms: DCM, DV360, Google Ads, DoubleVerify, IAS, TradeDesk, Facebook, Instagram, Snapchat, Twitter, TikTok, Prisma


• Project Management: HIVE, Asana, Smartsheet, Microsoft Teams


• Media Planning: MediaTools, Lumina, Hudson (bonus)


• Other: Experience with writing business and technical requirements documents; comfort with business rules design and BI tool administration

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