VP, Creator

VP, Creator

The client is seeking an experienced VP-level creator and influencer marketing leader to serve as interim senior client counsel and program lead, keeping multiple accounts and creator programs running smoothly while a permanent hire is secured.

Serve as the senior day-to-day client relationship manager and strategic lead across 2-3 core accounts

Develop and lead creator strategies for B2C brands across platforms including Instagram, TikTok, Pinterest, YouTube, and others

Oversee end-to-end creator program execution, including creator identification, vetting, contract negotiations, partner management, and reporting

Advise clients on KPIs, performance metrics, and paid amplification strategies aligned with business objectives

Manage and mentor direct supervisees and cross-functional integrated digital teams

Lead and present creator strategy decks and program updates to senior clients and executive stakeholders

Contribute to new business initiatives and support team culture and utilization

Minimum Requirements:

• 10+ years of experience in influencer or creator marketing and/or integrated communications
• Bachelor's degree in Marketing or a related field (may be flexible for an exceptionally strong candidate)
• Expertise developing and leading creator strategies for B2C brands across Instagram, TikTok, Pinterest, and similar platforms, including 1:1 creator relationship management, vetting, algorithm nuances, trend analysis, and risk mitigation
• Foundational knowledge of influencer whitelisting, paid social media (Facebook, Instagram, TikTok, etc.), and analytics/reporting, including client counseling on KPIs aligned to business objectives
• Proven leadership experience managing direct reports and cross-functional integrated agency teams (IAT)
• Strong project and account management skills, including agency fee and out-of-pocket (OOP) budget management
• Demonstrated ability to manage multiple clients and priorities simultaneously in a fast-paced agency environment

Preferred Qualifications:

• Background in health, wellness, regulated industries, or marquee CPG brands
• Experience working on ecommerce campaigns via paid social or influencer
• Experience leading B2B influencer campaigns
• Familiarity with creator identification platforms such as Creator IQ
• Experience within mid-size to large integrated communications or PR agency environments