VP Business Development - Crypto Markets

Responsibilities

• Develop and execute a targeted sales strategy focused on launching new ETFs and increasing the size of Franklin Templeton’s digital asset ETFs.
• Support the development and execution of opportunities for the Franklin Crypto platform.
• Own the full sales cycle: identify, qualify prospects, pitch, negotiate, and close deals.
• Serve as the primary point of contact for prospects and clients throughout the lifecycle.
• Identify, prospect, and convert high‑value prospects to clients, expanding the platform listing with existing clients.
• Help expand the reach of our digital asset product line‑up across various market segments.
• Deliver client presentations and product demonstrations tailored to hedge funds, trading platforms, crypto natives, and institutions.
• Build and maintain a strong pipeline of qualified opportunities in CRM (Microsoft Dynamics).
• Set, meet, and exceed quarterly and annual revenue targets.
• Conduct regular client meetings, product demos, and tailored presentations to drive adoption.
• Act as the point of contact for negotiating commercial terms, contracts, and onboarding processes.
• Maintain awareness of client needs, competitive landscape, and industry developments related to digital assets.
• Represent the firm at industry events, conferences, and networking forums to increase visibility and generate leads.
• Host and participate in industry roundtables, panel discussions, and client events to expand the sales funnel.
• Secure and deliver high‑profile speaking engagements to position the company as a thought leader in digital asset liquidity and collateral management.
• Collaborate with marketing on tailored sales content, promotional campaigns, and educational materials.
• Partner with Client Servicing & Support teams to ensure prospects and clients receive a high‑quality experience during onboarding and servicing.
• Travel to meet with clients, prospects, and attend industry conferences as needed.

Qualifications

• Minimum 7 years of experience in financial services with a strong background in digital assets, hedge funds, trading operations, and collateral management.
• Bachelor’s degree or equivalent experience.
• Relevant regulatory licensing (e.g., FINRA Series7).
• Demonstrated success in selling ETFs.
• Experience in product development and launching new investment products.
• Established network and credibility across digital asset and traditional finance trading communities.
• Exceptional presentation and public speaking skills.