VP, Account Director

In order to guard against Phishing Scams, please see bottom of Job Description. No outside recruiters/headhunters.

Marketing Savvy/Strategic Thinking

• Possesses an intimate knowledge of the category markets to which their brands belongs
• Thoroughly understands the brands, their strategic/relevant histories, and performance
• Develops or contributes to development of copy strategy/positioning
• Actively participates in strategic development and ensures that communications plans have alignment between issues, strategies and programming
• Identifies meaningful market research needs to support strategic decisions and guides its development
• Appropriately interprets market research data
• Provides clients with strategic insight
• Appropriately utilizes agency strategic tools
• Analyzes and extracts pertinent findings/issues from all available marketing data
• Understands the objectives and outcomes of common market research methodologies
• Supervises development of in-depth competitive analyses
• Knows market trends and emerging new drugs in the category

Brand Championing

• Ensure that all agency efforts and creative campaigns are in the best interest of building the brand
• Thoroughly understands the brand positioning and the long-term brand vision
• Challenges strategies, client direction, market research results, programs or ideas that are not aligned with the brand positioning or long-term vision
• Ensures all strategies, creative, and tactics developed support the brand positioning
• Continually seeks brand building opportunities/ways to overcome obstacles
• Demonstrates passion for the brand and commitment to maximizing its success
• Celebrates brand achievements with the team

Creative/Branding

• Leads creative and account teams in the development of breakthrough creative
• Ensures high quality agency output, reflective of consistently superior creative product
• Contributes to the development of the creative product/campaign
• Constructively reviews creative to enhance its impact on building the brand
• Recognizes world-class creative and sells it persuasively
• Ensures client creative comments are properly interpreted (and challenged if necessary)
• Understands the agency brand process and fosters/contributes to brand building among account groups
• Champions the creative product

Client Relations

• Develops and maintains harmonious client relations with all levels of client management as appropriate
• Identifies new ways/solutions to strengthen relationships
• Identifies and resolves client conflicts quickly and efficiently
• Continuously networks with clients and potential clients
• Provides proactive written recommendations to client a regular basis
• Effectively represents agency POV to clients
• Ensures client is kept up-to-date on competitive activity
• Identifies and cultivates new business opportunities for agency and its divisions

Management/Leadership

• Supervises the management of each account
• Understands client forecast/budget issues
• Is a mentor to the individuals in the account group
• Identifies and helps resolve people/departmental conflicts with practical solutions
• Identifies and proposes developmental plans for account team members
• Keeps management informed of client activity/issues/opportunities
• Promotes and contributes to agency culture and environment

Financial Acumen

• Provides accurate and realistic forecasts for the group
• Routinely monitors financial performance of accounts to maximize income generation
• Understands income sources and client compensation structures for group
• Assists with fee negotiations and ensures routine monitoring for accuracy and adjustments
• Review contracts/billing structure periodically to update or revise as needed
• Ensures financial control of all client work (estimates, jobs, fees, billing) throughout group

Fundamentals

• Continually maintains/strengthens understanding of brands and businesses
• Strong industry knowledge and advertising acumen
• Generates results through effective written and oral communications
• Good Supervisory skills
• Excellent interpersonal and listening skills
• Exercises good judgment
• Manages time effectively
• Demonstrates solid, professional work ethic
• Plays an active role in agency recruitment
• Demonstrates passion for the brand and creative product

Please know:

• We will NEVER ask you to download DISCORD for an interview or any other application other than Zoom or Microsoft Teams.
• We will NEVER ask you to supply your banking information for payments during the interview process
• We will NEVER contact you with an email address with anything other than the domain @vuehealth.com.Anything else is NOT an authentic email. For example, is NOT an authentic email and is FRAUDULENT.
• We will always conduct an interview with a real representative from VUE Health with a real phone number and real @vuehealth.com email address.